{"id":2142,"date":"2022-04-16T15:51:22","date_gmt":"2022-04-16T11:51:22","guid":{"rendered":"https:\/\/boomdigital.org\/?p=2142"},"modified":"2022-04-16T15:52:16","modified_gmt":"2022-04-16T11:52:16","slug":"b2b-nedir","status":"publish","type":"post","link":"https:\/\/boomdigital.org\/az\/b2b-nedir\/","title":{"rendered":"B2B N\u0259dir? | B2B v\u0259 E-Ticar\u0259t Nec\u0259 Edilir? – 2022 \u018fN YEN\u0130"},"content":{"rendered":"\n

B2B-nin ingilis dilind\u0259 ekvivalenti “Business to Business” q\u0131saltmas\u0131d\u0131r v\u0259 B2B i\u015f modelind\u0259 \u015firk\u0259tl\u0259r birba\u015fa istehlak\u00e7\u0131lara deyil, p\u0259rak\u0259nd\u0259 sat\u0131\u015f ed\u0259n v\u0259 toplu m\u0259hsullar alan \u015firk\u0259tl\u0259rdir. Bu s\u0259b\u0259bd\u0259n bu biznes modeli biznesd\u0259n biznes\u0259 adlan\u0131r. B2B biznes modelind\u0259 topdansat\u0131\u015f m\u0259hsul al\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan \u015firk\u0259tl\u0259rl\u0259 yana\u015f\u0131, istehsal\u00e7\u0131lar p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015firk\u0259tl\u0259rin\u0259 d\u0259 sata bil\u0259rl\u0259r v\u0259 buna g\u00f6r\u0259 d\u0259 B2B-nin m\u00fcxt\u0259lif modell\u0259ri m\u00f6vcuddur. B2B n\u00f6vl\u0259rini 3 \u0259sas ba\u015fl\u0131q alt\u0131nda qrupla\u015fd\u0131ra v\u0259 onlar\u0131 a\u015fa\u011f\u0131dak\u0131 kimi sadalaya bil\u0259rik:<\/p>\n\n\n\n

\"b2b<\/figure>\n\n\n\n

M\u0259hsula \u018fsaslanan B2B<\/strong><\/p>\n\n\n\n

Ad\u0131ndan da g\u00f6r\u00fcnd\u00fcy\u00fc kimi, bu B2B tipind\u0259 ticar\u0259t fiziki m\u0259hsulun alq\u0131-satq\u0131s\u0131 \u00fcz\u0259rind\u0259 apar\u0131l\u0131r. B\u00fct\u00fcn fiziki m\u0259hsullar bu kateqoriya alt\u0131nda m\u00fc\u0259yy\u0259n edil\u0259 bil\u0259r.<\/p>\n\n\n\n

Xidm\u0259t \u018fsasl\u0131 B2B<\/strong><\/p>\n\n\n\n

Bu i\u015f modelind\u0259 diqq\u0259t fiziki m\u0259hsullar \u0259v\u0259zin\u0259 m\u00fcvafiq \u015firk\u0259t \u00fc\u00e7\u00fcn h\u0259ll\u0259r istehsal ed\u0259n xidm\u0259t y\u00f6n\u00fcml\u00fc m\u0259hsullara y\u00f6n\u0259ldilir v\u0259 bu i\u015f modelin\u0259 misal olaraq marketinq v\u0259 yaxud reklam agentlikl\u0259ri, maliyy\u0259 h\u0259ll\u0259ri t\u0259klif ed\u0259n \u015firk\u0259tl\u0259r v\u0259 s. veril\u0259 bil\u0259r.<\/p>\n\n\n\n

Proqram \u018fsasl\u0131 B2B<\/strong><\/p>\n\n\n\n

Dig\u0259r biznes-to-biznes modeli proqram y\u00f6n\u00fcml\u00fc h\u0259ll\u0259rin t\u0259klif olundu\u011fu m\u00fc\u0259ssis\u0259l\u0259rdir. Bu modeld\u0259 onlar\u0131n ehtiyaclar\u0131na uy\u011fun proqram h\u0259ll\u0259ri birba\u015fa \u015firk\u0259tl\u0259r\u0259 t\u0259klif olunur v\u0259 misal olaraq m\u00fc\u015ft\u0259ri m\u00fcnasib\u0259tl\u0259rinin idar\u0259 edilm\u0259si, marketinq proqramlar\u0131 v\u0259 analitik h\u0259ll\u0259r t\u0259klif ed\u0259n \u015firk\u0259tl\u0259ri g\u00f6st\u0259rm\u0259k olar. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B2B v\u0259 E-Ticar\u0259t <\/h2>\n\n\n\n

Biznesd\u0259n biznes\u0259 sat\u0131\u015flar onlayn al\u0131\u015f-veri\u015fd\u0259 d\u0259 h\u0259yata ke\u00e7iril\u0259 bil\u0259r v\u0259 yuxar\u0131da qeyd etdiyimiz h\u0259r 3 biznes n\u00f6v\u00fcn\u00fc e-ticar\u0259t sektoruna daxil etm\u0259k olar. Burada m\u00fch\u00fcm m\u0259qam sat\u0131\u015f ed\u0259c\u0259k firman\u0131n \u0259n\u0259n\u0259vi ticar\u0259td\u0259n f\u0259rqli olaraq e-ticar\u0259t sayt\u0131 vasit\u0259sil\u0259 m\u00fc\u015ft\u0259ril\u0259rin\u0259 \u00e7atmas\u0131 v\u0259 sat\u0131\u015flar\u0131n\u0131 bu sayt vasit\u0259sil\u0259 h\u0259yata ke\u00e7irm\u0259sidir.<\/p>\n\n\n\n

Bu g\u00fcn bir \u00e7ox Business to Business \u015firk\u0259tl\u0259ri yeni auditoriyaya \u00e7atmaq v\u0259 m\u00fc\u015ft\u0259ri bazas\u0131n\u0131 geni\u015fl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn internetd\u0259 m\u00f6vcudlu\u011funu g\u00fccl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn \u00e7al\u0131\u015f\u0131rlar. E-ticar\u0259t saytlar\u0131n\u0131 inki\u015faf etdirm\u0259kl\u0259 yana\u015f\u0131, r\u0259q\u0259msal marketinq f\u0259aliyy\u0259tl\u0259ri il\u0259 yeni auditoriyaya \u00e7atmaqla brend \u015f\u00fcurunu art\u0131rmaq \u00fc\u00e7\u00fcn strategiyalar haz\u0131rlay\u0131rlar. \u0130nternet \u00fcz\u0259rind\u0259n m\u0259hsul sat\u0131\u015f\u0131n\u0131n h\u0259yata ke\u00e7irilm\u0259si brendl\u0259rin m\u00fc\u0259yy\u0259n yerl\u0259rd\u0259n as\u0131l\u0131 olmadan d\u00fcnyan\u0131n h\u0259r yerind\u0259n m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atmas\u0131n\u0131 asanla\u015fd\u0131r\u0131r. Bu s\u0259b\u0259bd\u0259n B2B \u015firk\u0259tl\u0259ri e-ticar\u0259t sektoruna b\u00f6y\u00fck maraq g\u00f6st\u0259rirl\u0259r.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B2B Nec\u0259 Edilir?<\/h2>\n\n\n\n

B2B ed\u0259rk\u0259n \u0259n\u0259n\u0259vi \u00fcsullarla yana\u015f\u0131 yuxar\u0131da qeyd etdiyimiz kimi internet \u00fcz\u0259rind\u0259n d\u0259 sat\u0131\u015f ed\u0259 bil\u0259rsiniz. B2B-d\u0259 sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn b\u0259zi strategiyalar m\u00fc\u0259yy\u0259n etm\u0259lisiniz v\u0259 h\u0259min strategiyalar\u0131 a\u015fa\u011f\u0131dak\u0131 kimi sadalaya bil\u0259rik:<\/p>\n\n\n\n

H\u0259d\u0259f auditoriyan\u0131z\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirin<\/strong><\/p>\n\n\n\n

Do\u011fru auditoriyaya \u00e7atmaq v\u0259 m\u0259hsullar\u0131n\u0131z\u0131 m\u00fcvafiq \u015firk\u0259tl\u0259r\u0259 y\u00f6n\u0259ltm\u0259k \u00fc\u00e7\u00fcn h\u0259d\u0259f auditoriyan\u0131z\u0131 \u0259n yax\u015f\u0131 \u015f\u0259kild\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259lisiniz. Bu prosesd\u0259 satd\u0131\u011f\u0131n\u0131z m\u0259hsullar\u0131 t\u0259l\u0259b ed\u0259c\u0259k \u015firk\u0259tl\u0259ri m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 bu \u015firk\u0259tl\u0259rin istifad\u0259 etdiyi rabit\u0259 kanallar\u0131 il\u0259 onlara \u00e7atmaq \u00e7ox vacibdir. <\/p>\n\n\n\n

Do\u011fru \u00fcnsiyy\u0259t kanallar\u0131ndan istifad\u0259 edin<\/strong><\/p>\n\n\n\n

H\u0259d\u0259f auditoriyan\u0131z\u0131 m\u00fc\u0259yy\u0259n etdikd\u0259n sonra bu auditoriyan\u0131n yerl\u0259\u015fdiyi sosial media, r\u0259q\u0259msal n\u0259\u015frl\u0259r v\u0259 ya dig\u0259r \u00fcnsiyy\u0259t kanallar\u0131n\u0131 t\u0259yin ed\u0259r\u0259k h\u0259d\u0259f auditoriyan\u0131za bu \u015f\u0259kild\u0259 \u00e7atmaq vacibdir.<\/p>\n\n\n\n

\"ni\u015f<\/figure>\n\n\n\n

R\u0259q\u0259msal marketinq f\u0259aliyy\u0259tl\u0259ri apar\u0131n<\/strong><\/p>\n\n\n\n

H\u0259d\u0259f auditoriyan\u0131z\u0131 v\u0259 onlara \u00e7ata bil\u0259c\u0259yiniz kanallar\u0131 m\u00fc\u0259yy\u0259n etdikd\u0259n sonra r\u0259q\u0259msal marketinq s\u0259yl\u0259riniz \u00fc\u00e7\u00fcn strategiyalar haz\u0131rlamal\u0131s\u0131n\u0131z. Bunun \u00fc\u00e7\u00fcn r\u0259q\u0259msal marketinq f\u0259aliyy\u0259tl\u0259ri il\u0259 onlayn platformalarda tan\u0131t\u0131m f\u0259aliyy\u0259tl\u0259ri ed\u0259r\u0259k geni\u015f auditoriyaya \u00e7ata v\u0259 m\u0259hsullar\u0131n\u0131z v\u0259 brendiniz haqq\u0131nda m\u0259lumatl\u0131l\u0131\u011f\u0131 art\u0131ra bil\u0259rsiniz. <\/p>\n\n\n\n

\u0130stifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sini t\u0259kmill\u0259\u015fdirin<\/strong><\/p>\n\n\n\n

E-ticar\u0259t sayt\u0131n\u0131zda B2B biznes modeli il\u0259 sat\u0131\u015f ed\u0259rk\u0259n istehlak\u00e7\u0131lar m\u0259hsullar\u0131n\u0131za asanl\u0131qla daxil ola bilm\u0259li, axtard\u0131qlar\u0131 m\u0259hsullar\u0131 asanl\u0131qla tapmal\u0131 v\u0259 \u00f6d\u0259ni\u015f \u0259m\u0259liyyatlar\u0131n\u0131 asanl\u0131qla h\u0259yata ke\u00e7irm\u0259lidirl\u0259r. Bu n\u00f6qt\u0259d\u0259 istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sini yax\u015f\u0131la\u015fd\u0131rmaq \u00e7ox vacibdir.<\/p>\n\n\n

B\u00fct\u00fcn suallaran\u0131z\u0131 biz\u0259 yaza bil\u0259rsiz.<\/p>\n\n

\n
+994 70 808 90 00<\/a><\/div>\n\n\n\n
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B2B-nin ingilis dilind\u0259 ekvivalenti “Business to Business” q\u0131saltmas\u0131d\u0131r v\u0259 B2B i\u015f modelind\u0259 \u015firk\u0259tl\u0259r birba\u015fa istehlak\u00e7\u0131lara deyil, p\u0259rak\u0259nd\u0259 sat\u0131\u015f ed\u0259n v\u0259 toplu m\u0259hsullar…<\/p>\n","protected":false},"author":2,"featured_media":2145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[901,915,916,917,913,904,914,905,906,918,919,902,903,907,908,909,910,911,912],"class_list":["post-2142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bzines","tag-b2b","tag-b2b-biznes","tag-b2b-e-ticaret","tag-b2b-e-ticart","tag-b2b-faydalari","tag-b2b-marketing-nedir","tag-b2b-marketinq-strategiyasi","tag-b2b-menasi-nedir","tag-b2b-mnasi-ndir","tag-b2b-nece-edilir","tag-b2b-nec-edilir","tag-b2b-nedir","tag-b2b-ndir","tag-b2b-numune","tag-b2b-numuneler","tag-b2b-numuneleri","tag-b2b-numun","tag-b2b-numunlr","tag-b2b-numunlri"],"yoast_head":"\nB2B N\u0259dir? | B2B v\u0259 E-Ticar\u0259t Nec\u0259 Edilir? - 2022 \u018fN YEN\u0130<\/title>\n<meta name=\"description\" content=\"B2B i\u015f modelind\u0259, p\u0259rak\u0259nd\u0259 sat\u0131\u015f ed\u0259n v\u0259 toplu m\u0259hsullar alan \u015firk\u0259tl\u0259r m\u00f6vcuddur. 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