{"id":1740,"date":"2022-02-15T21:37:45","date_gmt":"2022-02-15T17:37:45","guid":{"rendered":"https:\/\/boomdigital.org\/?p=1740"},"modified":"2022-02-15T21:52:58","modified_gmt":"2022-02-15T17:52:58","slug":"e-ticaretd%c9%99-strategiya-plani","status":"publish","type":"post","link":"https:\/\/boomdigital.org\/az\/e-ticaretd%c9%99-strategiya-plani\/","title":{"rendered":"E-ticar\u0259td\u0259 Strategiya Plan\u0131 N\u0259dir v\u0259 Nec\u0259 Haz\u0131rlanmal\u0131d\u0131r?"},"content":{"rendered":"\n<p>Strategiya plan\u0131 \u015firk\u0259tin q\u0131sa, orta v\u0259 uzunm\u00fcdd\u0259tli perspektivd\u0259 hans\u0131 yolu tutaca\u011f\u0131n\u0131, hans\u0131 kanallarla i\u015fl\u0259y\u0259c\u0259yini, nec\u0259 inki\u015faf ed\u0259c\u0259yini v\u0259 hans\u0131 m\u00f6vzulara s\u0259rmay\u0259 qoyaca\u011f\u0131n\u0131 m\u00fc\u0259yy\u0259n ed\u0259n s\u0259n\u0259ddir. Bu s\u0259n\u0259dd\u0259 \u015firk\u0259tin maliyy\u0259, marketinq v\u0259 \u0259m\u0259liyyat m\u0259s\u0259l\u0259l\u0259ri \u00fczr\u0259 strategiyas\u0131n\u0131n \u00fcmumi planla\u015fd\u0131r\u0131lmas\u0131 toplanm\u0131\u015fd\u0131r. X\u00fcsusil\u0259 uzunm\u00fcdd\u0259tli planlar\u0131 h\u0259yata ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn q\u0131sa v\u0259 orta m\u00fcdd\u0259tli prosesd\u0259 m\u0259rh\u0259l\u0259-m\u0259rh\u0259l\u0259 nec\u0259 bir yol x\u0259rit\u0259sinin yarad\u0131lmas\u0131na dair planlama apar\u0131lmal\u0131d\u0131r. <\/p>\n\n\n\n<p>Biznes planla m\u00fcqayis\u0259d\u0259, strategiya plan\u0131 daha q\u0131sad\u0131r v\u0259 \u015firk\u0259tin m\u0259qs\u0259dl\u0259ri bu planda ayd\u0131n \u015f\u0259kild\u0259 ifad\u0259 edilmi\u015fdir. Q\u0259bul edil\u0259c\u0259k q\u0259rarlar v\u0259 \u0259ld\u0259 edil\u0259c\u0259k h\u0259d\u0259fl\u0259r \u00fc\u00e7\u00fcn \u00f6l\u00e7\u00fcl\u0259rin m\u00fc\u0259yy\u0259n edilm\u0259si v\u0259 onlar\u0131n icras\u0131na nec\u0259 n\u0259zar\u0259t edil\u0259c\u0259yi d\u0259 bu plana daxildir. \u015eirk\u0259tinizin uzunm\u00fcdd\u0259tli perspektivd\u0259 u\u011fur qazanmas\u0131 v\u0259 h\u0259d\u0259fl\u0259rin\u0259 \u00e7atmas\u0131 \u00fc\u00e7\u00fcn strategiya plan\u0131 haz\u0131rlanmal\u0131d\u0131r. Bu m\u0259qal\u0259mizd\u0259 is\u0259 strategiya plan\u0131n nec\u0259 haz\u0131rlanmas\u0131ndan b\u0259hs ed\u0259c\u0259yik.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/collaborative-work-enviroment-min-1024x597.jpg\" alt=\"\" class=\"wp-image-1612\" srcset=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/collaborative-work-enviroment-min-1024x597.jpg 1024w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/collaborative-work-enviroment-min-300x175.jpg 300w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/collaborative-work-enviroment-min-768x448.jpg 768w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/collaborative-work-enviroment-min.jpg 1458w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategiya-plani-nec\u0259-hazirlanmalidir\">Strategiya Plan\u0131 Nec\u0259 Haz\u0131rlanmal\u0131d\u0131r?<\/h3>\n\n\n\n<p>Strategiya plan\u0131 haz\u0131rlayark\u0259n diqq\u0259t etm\u0259li oldu\u011funuz 9 f\u0259rqli element var. Onlar\u0131 a\u015fa\u011f\u0131dak\u0131 kimi sadalaya bil\u0259rik:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-sirk\u0259t-vizyonu\">1. \u015eirk\u0259t Vizyonu<\/h4>\n\n\n\n<p>Bu, \u015firk\u0259tinizin uzunm\u00fcdd\u0259tli perspektivd\u0259 bazarda nec\u0259 m\u00f6vqe tutaca\u011f\u0131n\u0131n g\u00f6st\u0259ricisidir. Siz \u015firk\u0259t vizyonunuzu 5 il v\u0259 ya daha \u00e7ox m\u00fcdd\u0259td\u0259 haz\u0131rlaya bil\u0259rsiniz. Vizyonunuz \u015firk\u0259tinizin bazar m\u00f6vqeyi, r\u0259qab\u0259t qabiliyy\u0259ti v\u0259 maliyy\u0259 g\u00fcc\u00fc kimi \u0259sas x\u00fcsusiyy\u0259tl\u0259rinin g\u0259l\u0259c\u0259k ill\u0259rd\u0259 nec\u0259 olaca\u011f\u0131n\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirir. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-sirk\u0259tin-missiyasi\">2. \u015eirk\u0259tin missiyas\u0131<\/h4>\n\n\n\n<p>\u015eirk\u0259tinizin missiyas\u0131na m\u0259qs\u0259dl\u0259rinizi yerin\u0259 yetirm\u0259k \u00fc\u00e7\u00fcn g\u00f6r\u0259c\u0259yiniz i\u015f, \u0259m\u0259liyyatlar, investisiyalar v\u0259 dig\u0259r t\u0259cr\u00fcb\u0259l\u0259r daxildir. Sizin missiyan\u0131z h\u0259m\u00e7inin \u015firk\u0259tinizin niy\u0259 m\u00f6vcud oldu\u011funu, istehlak\u00e7\u0131lara nec\u0259 k\u00f6m\u0259k etm\u0259y\u0259 \u00e7al\u0131\u015fd\u0131\u011f\u0131n\u0131 v\u0259 onlara hans\u0131 faydalar g\u0259tirdiyini ehtiva edir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"370\" src=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/e-ticarette-roi-ve-roas-onemi-ac487e.jpg\" alt=\"\" class=\"wp-image-1692\" srcset=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/e-ticarette-roi-ve-roas-onemi-ac487e.jpg 772w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/e-ticarette-roi-ve-roas-onemi-ac487e-300x144.jpg 300w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/e-ticarette-roi-ve-roas-onemi-ac487e-768x368.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-sirk\u0259t-d\u0259y\u0259rl\u0259ri\">3. \u015eirk\u0259t d\u0259y\u0259rl\u0259ri<\/h4>\n\n\n\n<p>Bu, \u015firk\u0259tinizin inand\u0131\u011f\u0131 v\u0259 sahib oldu\u011fu d\u0259y\u0259rl\u0259ri, i\u015f prinsipl\u0259rini, \u0259h\u0259miyy\u0259t verdiyi d\u00fc\u015f\u00fcnc\u0259 v\u0259 \u015firk\u0259t m\u0259d\u0259niyy\u0259tini \u0259hat\u0259 edir. \u015eirk\u0259tinizin d\u0259y\u0259rl\u0259ri h\u0259m d\u0259 \u015firk\u0259t m\u0259d\u0259niyy\u0259tinizin \u0259sas tikinti bloklar\u0131n\u0131 t\u0259\u015fkil edir. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-r\u0259qab\u0259td\u0259ki-f\u0259rql\u0259r\">4. R\u0259qab\u0259td\u0259ki f\u0259rql\u0259r<\/h4>\n\n\n\n<p>Strategiya plan\u0131 haz\u0131rlayark\u0259n \u015firk\u0259tinizin sektordak\u0131 r\u0259qab\u0259td\u0259n nec\u0259 f\u0259rql\u0259ndiyini v\u0259 hans\u0131 f\u0259rql\u0259r\u0259 malik oldu\u011funu d\u0259qiql\u0259\u015fdirm\u0259k vacibdir. Bu planda siz h\u0259m d\u0259 r\u0259qab\u0259td\u0259ki f\u0259rql\u0259rinizi vur\u011fulamaq \u00fc\u00e7\u00fcn hans\u0131 i\u015fl\u0259rl\u0259 m\u0259\u015f\u011ful ola bil\u0259c\u0259yinizi v\u0259 ya sektordak\u0131 r\u0259qab\u0259td\u0259 daha da \u00f6n\u0259 \u00e7\u0131xmaq \u00fc\u00e7\u00fcn hans\u0131 invesitisalara ehtiyac\u0131n\u0131z oldu\u011funu da g\u00f6st\u0259rm\u0259lisiniz. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-swot-analizi\">5. SWOT analizi<\/h4>\n\n\n\n<p>SWOT analizi \u015firk\u0259tinizin g\u00fccl\u00fc v\u0259 z\u0259if t\u0259r\u0259fl\u0259rini m\u00fc\u0259yy\u0259n etm\u0259y\u0259 imkan verir. Strategiya plan\u0131 haz\u0131rlayark\u0259n SWOT analizi aparmaq \u00e7ox vacibdir. Bu say\u0259d\u0259 \u015firk\u0259tinizin b\u0259zi c\u0259h\u0259tl\u0259ri \u00f6n\u0259 \u00e7\u0131xa bil\u0259r. Hans\u0131 z\u0259if n\u00f6qt\u0259l\u0259ri inki\u015faf etdir\u0259r\u0259k, r\u0259qab\u0259td\u0259 geri qalmamaq \u00fc\u00e7\u00fcn hans\u0131 add\u0131mlar\u0131 atmal\u0131 oldu\u011funuzu da m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259rsiniz. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/swot-analysis-1024x683.jpg\" alt=\"\" class=\"wp-image-1551\" srcset=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/swot-analysis-1024x683.jpg 1024w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/swot-analysis-300x200.jpg 300w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/swot-analysis-768x512.jpg 768w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/swot-analysis.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-qisa-orta-v\u0259-uzunmudd\u0259tli-planlar\">6. Q\u0131sa orta v\u0259 uzunm\u00fcdd\u0259tli planlar<\/h4>\n\n\n\n<p>Strateji planla\u015fd\u0131rma prosesind\u0259 q\u0131sa, orta v\u0259 uzunm\u00fcdd\u0259tli planlar\u0131n\u0131z\u0131 haz\u0131rlamaq faydal\u0131d\u0131r. Q\u0131sa v\u0259 orta m\u00fcdd\u0259tli planla\u015fd\u0131rma m\u00fc\u0259yy\u0259n m\u0259rh\u0259l\u0259l\u0259r\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn haz\u0131rl\u0131q m\u0259rh\u0259l\u0259sidir. Ki\u00e7ik add\u0131mlar\u0131 v\u0259 ki\u00e7ik m\u0259rh\u0259l\u0259l\u0259ri planla\u015fd\u0131rmaqla, orta m\u00fcdd\u0259tli bir \u00e7ox add\u0131mlar at\u0131rs\u0131n\u0131z. Bu add\u0131mlar da vacibdir, \u00e7\u00fcnki onlar sizin uzunm\u00fcdd\u0259tli u\u011furunuzun \u0259sas\u0131n\u0131 qoyacaqd\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-f\u0259aliyy\u0259tl\u0259r-v\u0259-t\u0259tbiql\u0259r\">7. F\u0259aliyy\u0259tl\u0259r v\u0259 t\u0259tbiql\u0259r<\/h4>\n\n\n\n<p>N\u00f6vb\u0259ti add\u0131m\u0131n\u0131z planlar\u0131n\u0131z\u0131 h\u0259yata ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn hans\u0131 h\u0259r\u0259k\u0259tl\u0259ri etm\u0259li oldu\u011funuzu v\u0259 hans\u0131 t\u0259tbiql\u0259rd\u0259n faydalanmal\u0131 oldu\u011funuzu planla\u015fd\u0131rmaqd\u0131r. Siz h\u0259m\u00e7inin, strategiya plan\u0131nda marketinq strategiyalar\u0131, \u0259m\u0259liyyat prosesl\u0259ri, m\u0259hsulun inki\u015faf\u0131, sat\u0131\u015f v\u0259 qiym\u0259tl\u0259r kimi f\u0259aliyy\u0259t y\u00f6n\u00fcml\u00fc planlar\u0131n\u0131z\u0131n icmal\u0131n\u0131 da haz\u0131rlamal\u0131s\u0131n\u0131z. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"370\" src=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/roi-ve-roas-hesaplama-sirketlere-faydalari-44a89a.jpg\" alt=\"\" class=\"wp-image-1699\" srcset=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/roi-ve-roas-hesaplama-sirketlere-faydalari-44a89a.jpg 772w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/roi-ve-roas-hesaplama-sirketlere-faydalari-44a89a-300x144.jpg 300w, https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/roi-ve-roas-hesaplama-sirketlere-faydalari-44a89a-768x368.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-8-maliyy\u0259-gozl\u0259ntil\u0259ri\">8. Maliyy\u0259 g\u00f6zl\u0259ntil\u0259ri<\/h4>\n\n\n\n<p>Strateji planlaman\u0131zda olmas\u0131 laz\u0131m olan m\u0259s\u0259l\u0259l\u0259rd\u0259n biri d\u0259 maliyy\u0259 g\u00f6zl\u0259ntil\u0259ridir. Siz h\u0259m\u00e7inin, \u015firk\u0259tinizin maliyy\u0259 v\u0259ziyy\u0259tinin q\u0131sa, orta v\u0259 uzunm\u00fcdd\u0259tli perspektivd\u0259 nec\u0259 olaca\u011f\u0131na dair proqnozlra yaratmal\u0131s\u0131n\u0131z. Maliyy\u0259 g\u00f6zl\u0259ntil\u0259ri al\u0131nacaq investisiyalar v\u0259 kreditl\u0259r, i\u015fi geni\u015fl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn t\u0259l\u0259b olunan kapital, g\u0259lirlilik kimi bir \u00e7ox maliyy\u0259 m\u0259s\u0259l\u0259l\u0259rini bu plana daxil etm\u0259k d\u0259 faydal\u0131d\u0131r. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-9-performans-t\u0259hlili\">9. Performans t\u0259hlili<\/h4>\n\n\n\n<p>Srtategiya plan\u0131 \u00fcz\u0259rind\u0259 i\u015finizi v\u0259 i\u015finizin nec\u0259 n\u0259tic\u0259 verdiyini \u00f6l\u00e7m\u0259k \u00fc\u00e7\u00fcn performans t\u0259hlili meyarlar\u0131 yaratmal\u0131s\u0131n\u0131z. Plan\u0131n\u0131zda hans\u0131 \u00f6l\u00e7\u00fcl\u0259rin \u00f6l\u00e7\u00fcl\u0259c\u0259yi, bu \u00f6l\u00e7m\u0259l\u0259rin nec\u0259 apar\u0131laca\u011f\u0131 v\u0259 bu hesabatlar\u0131n n\u0259 q\u0259d\u0259r tez-tez edil\u0259c\u0259yi kimi meyarlar\u0131 ayd\u0131nla\u015fd\u0131rma\u011f\u0131n\u0131z vacibdir. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategiya plan\u0131 \u015firk\u0259tin q\u0131sa, orta v\u0259 uzunm\u00fcdd\u0259tli perspektivd\u0259 hans\u0131 yolu tutaca\u011f\u0131n\u0131, hans\u0131 kanallarla i\u015fl\u0259y\u0259c\u0259yini, nec\u0259 inki\u015faf ed\u0259c\u0259yini v\u0259 hans\u0131 m\u00f6vzulara s\u0259rmay\u0259 qoyaca\u011f\u0131n\u0131&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[506,595,507,592,593,495,496,493,499,494,497,501,505,473,500],"class_list":["post-1740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bzines","tag-beynlxalq-marketinq-strategiyasi","tag-e-ticartd-strategiya-plani","tag-effektiv-marketinq-strategiyasi","tag-eticaretde-strategiya-plani","tag-eticartd-strategiya-plani","tag-marketinq-strategiyalari","tag-marketinq-strategiyalari-2","tag-marketinq-strategiyasi","tag-marketinq-strategiyasi-nedir","tag-marketinq-strategiyasi-2","tag-marketinq-strategiyasi-ndir","tag-marketinq-strategiyasinin-hazirlanmasi","tag-rqmsal-marketinq-strategiyasi","tag-sosial-media-marketinq-strategiyasi","tag-sosial-media-marketinq-strategiyasi-2"],"yoast_head":"<!-- This site is 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