{"id":1684,"date":"2022-02-14T11:39:00","date_gmt":"2022-02-14T07:39:00","guid":{"rendered":"https:\/\/boomdigital.org\/?p=1684"},"modified":"2022-02-14T13:00:58","modified_gmt":"2022-02-14T09:00:58","slug":"roas-nedir","status":"publish","type":"post","link":"https:\/\/boomdigital.org\/az\/roas-nedir\/","title":{"rendered":"ROAS N\u0259dir? | ROAS Hesablanmas\u0131 E-ticar\u0259t Saytlar\u0131 \u00dc\u00e7\u00fcn Niy\u0259 Vacibdir?"},"content":{"rendered":"\n

“Return on Advertising Spend” s\u00f6zl\u0259rinin ba\u015f h\u0259rfl\u0259rind\u0259n ibar\u0259t olan ROAS ana dilimiz\u0259 “Reklam x\u0259rcl\u0259rinin qaytar\u0131lmas\u0131 v\u0259 yaxud g\u0259liri” kimi t\u0259rc\u00fcm\u0259 olunur. Reklam x\u0259rcl\u0259rinin s\u0259m\u0259r\u0259li istifad\u0259sini t\u0259min ed\u0259n ROAS r\u0259q\u0259msal reklamlar \u00fc\u00e7\u00fcn hesablanan v\u0259 izl\u0259nil\u0259n marketinq g\u00f6st\u0259ricisidir. Konkret bir reklam\u0131n x\u0259rci v\u0259 h\u0259min reklam\u0131n \u0259ld\u0259 etdiyi g\u0259lir n\u0259z\u0259r\u0259 al\u0131nmaqla, \u0259ld\u0259 edil\u0259n ROAS d\u0259y\u0259ri reklam\u0131n \u0259d\u0259di performans\u0131n\u0131 a\u00e7\u0131q \u015f\u0259kild\u0259 ortaya qoyur. <\/p>\n\n\n\n

ROAS-\u0131 Nec\u0259 Hesablamaq Olar?<\/h2>\n\n\n\n

ROAS-\u0131n hesablanmas\u0131 \u015firk\u0259tl\u0259rin g\u0259l\u0259c\u0259k reklam strategiyalar\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259y\u0259 k\u00f6m\u0259k edir. Sad\u0259 bir hesablama il\u0259 siz reklam performans\u0131n\u0131z\u0131 faiz d\u0259r\u0259c\u0259si il\u0259 \u00f6l\u00e7\u0259r\u0259k, hans\u0131 d\u0259y\u0259rd\u0259 h\u0259d\u0259finiz\u0259 \u00e7ata bil\u0259c\u0259yinizi g\u00f6r\u0259 bil\u0259rsiniz. Google Ads v\u0259 Facebook sizin \u00fc\u00e7\u00fcn reklamlar\u0131n\u0131z\u0131n ROAS d\u0259y\u0259rini hesablay\u0131r. \u018fg\u0259r siz reklamlar\u0131n\u0131z\u0131n ROAS d\u0259y\u0259rini \u00f6z\u00fcn\u00fcz hesablamaq ist\u0259yirsinizs\u0259, a\u015fa\u011f\u0131dak\u0131 hesablamadan istifad\u0259 ed\u0259 bil\u0259rsiniz:<\/p>\n\n\n\n

ROAS= (Reklam G\u0259liri \/ Reklam D\u0259y\u0259ri) x 100<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ROAS d\u0259y\u0259rini hesablayark\u0259n reklamdan \u0259ld\u0259 edil\u0259n g\u0259lir reklam \u00fc\u00e7\u00fcn \u00f6d\u0259nil\u0259n r\u00fcsumla b\u00f6l\u00fcn\u00fcr v\u0259 n\u0259tic\u0259nin faizini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn 100-\u0259 vurulur. M\u0259s\u0259l\u0259n 200 manat \u00f6d\u0259nil\u0259n bir reklam say\u0259sind\u0259 600 manat sat\u0131\u015f olmas\u0131 hal\u0131nda;<\/p>\n\n\n\n

ROAS = (600 \/ 200) x 100<\/p>\n\n\n\n

\u015f\u0259klind\u0259 hesablama apar\u0131l\u0131r. Bu proses n\u0259tic\u0259sind\u0259 \u0259ld\u0259 edil\u0259n ROAS d\u0259y\u0259ri 3 v\u0259 ya 300% olaraq ifad\u0259 edilir.<\/p>\n\n\n\n

\u018fld\u0259 Edilmi\u015f ROAS D\u0259y\u0259rini Nec\u0259 \u015e\u0259rh Etm\u0259k Olar?<\/h3>\n\n\n\n

\u018fld\u0259 olunan ROAS d\u0259y\u0259rini t\u0259hlil etm\u0259k d\u0259 olduqca \u00e7ox vacibdir. Yuxar\u0131dak\u0131 n\u00fcmun\u0259y\u0259 \u0259sas\u0259n, ROAS-\u0131n 300 olmas\u0131 reklam\u0131n kifay\u0259t q\u0259d\u0259r yax\u015f\u0131 performans \u0259ld\u0259 etdiyini g\u00f6st\u0259rir. Bu n\u0259tic\u0259 o dem\u0259kdir ki, siz h\u0259r 1 manat reklam x\u0259rcind\u0259n 3 manat \u0259ld\u0259 etmisiniz. R\u0259q\u0259msal reklam i\u015finizin u\u011fursuz oldu\u011fu ssenaril\u0259ri d\u0259 n\u0259z\u0259r\u0259 almaq laz\u0131md\u0131r. \u018fd\u0259 olunan n\u0259tic\u0259nin 99 v\u0259 daha a\u015fa\u011f\u0131 faiz\u0259 b\u0259rab\u0259r olmas\u0131 ROAS d\u0259y\u0259rinin z\u0259r\u0259r, 101 v\u0259 yuxar\u0131 faiz nisb\u0259ti is\u0259 m\u0259nf\u0259\u0259t kimi \u015f\u0259rh edil\u0259 bil\u0259r. ROAS d\u0259y\u0259rinin 100 oldu\u011fu halda is\u0259, m\u0259nf\u0259\u0259t v\u0259 ya z\u0259r\u0259r v\u0259ziyy\u0259ti olmur, reklam x\u0259rci v\u0259 g\u0259liri b\u0259rab\u0259r olur. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ROAS Hesablanmas\u0131 E-ticar\u0259t Saytlar\u0131 \u00dc\u00e7\u00fcn Niy\u0259 Vacibdir?<\/h3>\n\n\n\n

M\u00fc\u0259yy\u0259n bir e-ticar\u0259t sayt\u0131n\u0131n h\u0259m brend \u015f\u00fcurunun davaml\u0131l\u0131\u011f\u0131, h\u0259m d\u0259 sat\u0131\u015flar\u0131n\u0131n artmas\u0131 \u00fc\u00e7\u00fcn reklam \u00e7ox vacib elementdir. Bununla bel\u0259, e-ticar\u0259t saytlar\u0131 u\u011furlu reklam s\u0259yl\u0259ri il\u0259 sa\u011f qala bilir. Ona g\u00f6r\u0259 d\u0259 reklam kampaniyalar\u0131 t\u0259hlil edilm\u0259li v\u0259 ona uy\u011fun g\u0259l\u0259c\u0259k kampaniyalar planla\u015fd\u0131r\u0131lmal\u0131d\u0131r. M\u0259hz bu n\u00f6qt\u0259d\u0259 is\u0259 ROAS hesablanmas\u0131ndan istifad\u0259 etm\u0259k laz\u0131md\u0131r. <\/p>\n\n\n\n

\u015eirk\u0259tl\u0259r \u00fc\u00e7\u00fcn ROAS sad\u0259c\u0259 g\u0259lir v\u0259 x\u0259rc hesablamas\u0131ndan daha \u00e7ox m\u0259na k\u0259sb edir. \u00c7\u00fcnki ROAS d\u0259y\u0259ri m\u00fcxt\u0259lif reklam n\u00f6vl\u0259ri v\u0259 sah\u0259l\u0259ri \u00fc\u00e7\u00fcn hesablana bil\u0259r v\u0259 bunun n\u0259tic\u0259sind\u0259 \u015firk\u0259t \u00fc\u00e7\u00fcn hans\u0131 strategiyan\u0131n daha s\u0259m\u0259r\u0259li oldu\u011funu m\u00fc\u0259yy\u0259n etm\u0259k olar. D\u00fczg\u00fcn strategiyan\u0131n tap\u0131lmas\u0131 b\u00fcdc\u0259nin d\u00fczg\u00fcn optimalla\u015fd\u0131r\u0131lmas\u0131na imkan verm\u0259kl\u0259 yana\u015f\u0131, minimum x\u0259rc v\u0259 maksimum m\u0259nf\u0259\u0259t balans\u0131n\u0131n yarad\u0131lmas\u0131na \u015f\u0259rait yarad\u0131r.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ROAS Hesablanark\u0259n Hans\u0131 M\u0259qamlar N\u0259z\u0259r\u0259 Al\u0131nmal\u0131d\u0131r?<\/h3>\n\n\n\n

ROAS sad\u0259 bir d\u00fcsturla hesablana bil\u0259r, lakin bu \u015f\u0259kild\u0259 \u0259ld\u0259 edil\u0259n n\u0259tic\u0259 yaln\u0131z \u0259d\u0259di olur. Reklam\u0131n real h\u0259yatda nec\u0259 fayda verdiyini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn n\u0259z\u0259r\u0259 al\u0131nmal\u0131 ba\u015fqa \u00f6l\u00e7\u00fcl\u0259r d\u0259 var. H\u0259min \u00f6l\u00e7\u00fcl\u0259ri a\u015fa\u011f\u0131dak\u0131 \u015f\u0259kild\u0259 sadalamaq olar:<\/p>\n\n\n\n

M\u0259nf\u0259\u0259t Marjas\u0131<\/h3>\n\n\n\n

ROAS hesab\u0131nda “g\u0259lir” madd\u0259si m\u0259hsulun sat\u0131\u015f qiym\u0259ti il\u0259 m\u00fc\u0259yy\u0259n edilir. Ancaq bu m\u0259hsulun istehsal\u0131na v\u0259 ya t\u0259dar\u00fck\u00fcn\u0259 pul x\u0259rcl\u0259diyinizi unutmamal\u0131s\u0131n\u0131z. M\u0259s\u0259l\u0259n, \u00fcmumi d\u0259y\u0259ri 50 manat olan bir m\u0259hsulun 100 manata sat\u0131ld\u0131\u011f\u0131 bir ssenarid\u0259 m\u0259nf\u0259\u0259t marjan\u0131z 50%, qazanc\u0131n\u0131z is\u0259 50 manatd\u0131r. <\/p>\n\n\n\n

Bu m\u0259hsulun reklam kampaniyas\u0131nda ROAS-\u0131n 1.5 (150%) olmas\u0131 onun sad\u0259 hesabla m\u00fcqayis\u0259d\u0259 g\u0259lirli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcl\u0259 bil\u0259r. \u018fslind\u0259 bu hesablama h\u0259r m\u0259hsulun reklam\u0131na 66.50 manat x\u0259rcl\u0259diyinizi g\u00f6st\u0259rir v\u0259 \u0259slind\u0259 h\u0259r m\u0259hsul \u00fc\u00e7\u00fcn 16.50 manat itirdiyiniz dem\u0259kdir. 50% m\u0259nf\u0259\u0259t marjas\u0131 olan m\u0259hsul \u00fc\u00e7\u00fcn ROAS d\u0259y\u0259ri \u0259n az\u0131 2 (200%), 25% \u00fc\u00e7\u00fcn 4 (400), 20% \u00fc\u00e7\u00fcn 5 (500%) olmal\u0131d\u0131r. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm D\u0259r\u0259c\u0259si v\u0259 Orta Sifari\u015f M\u0259bl\u0259\u011fi<\/h3>\n\n\n\n

\u018fg\u0259r sat\u0131\u015f h\u0259cminizi art\u0131rmaq v\u0259 y\u00fcks\u0259k qazanc \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn reklam s\u0259rmay\u0259nizi etmisinizs\u0259 bu detala diqq\u0259t yetirm\u0259lisiniz. Reklamdan \u0259ld\u0259 edil\u0259n \u00fcmumi g\u0259liri sifari\u015fl\u0259rin say\u0131na b\u00f6lm\u0259kl\u0259 orta sifari\u015f m\u0259bl\u0259\u011fini tapa v\u0259 onu konversiya nib\u0259ti il\u0259 m\u00fcqayis\u0259 ed\u0259 bil\u0259rsiniz. M\u0259s\u0259l\u0259n, orta sifari\u015f m\u0259bl\u0259\u011finizin 20 manat oldu\u011fu bir reklam kampaniyas\u0131nda klik ba\u015f\u0131na 2 manat \u00f6d\u0259yirsinizs\u0259, m\u0259nf\u0259\u0259t v\u0259 ya z\u0259r\u0259r s\u0259b\u0259b olmayan 1 (100%) ROAS \u00fc\u00e7\u00fcn 10% d\u00f6n\u00fc\u015f\u00fcm nisb\u0259tin\u0259 ehtiyac\u0131n\u0131z var. Bel\u0259 ki\u00e7ik bir g\u0259lir \u00fc\u00e7\u00fcn bu d\u00f6n\u00fc\u015f\u00fcm nisb\u0259ti y\u00fcks\u0259k hesab edil\u0259 bil\u0259r.<\/p>\n\n\n\n

Reklam M\u00fcdd\u0259ti<\/h3>\n\n\n\n

Sa\u011flam ROAS hesab\u0131 \u00fc\u00e7\u00fcn siz reklamdak\u0131 m\u0259hsul v\u0259 ya xidm\u0259t\u0259 \u0259sas\u0259n hesablama apard\u0131\u011f\u0131n\u0131z vaxt\u0131n miqdar\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259lisiniz. 1 h\u0259ft\u0259 kimi q\u0131sa bir m\u00fcdd\u0259ti \u0259hat\u0259 ed\u0259n d\u00f6vri reklam kampaniyalar\u0131nda bu m\u00fcdd\u0259ti q\u0131sa saxlaya bil\u0259rsiniz. Amma b\u0259zi m\u0259hsullar\u0131n sat\u0131lmas\u0131 uzun m\u00fcdd\u0259t \u00e7\u0259k\u0259 bil\u0259r v\u0259 h\u0259tta ki\u00e7ik bir sat\u0131\u015f da s\u0259rf\u0259li ola bil\u0259r. Bel\u0259 hallarda reklam\u0131n d\u0259rc edildiyi g\u00fcn il\u0259 ROAS hesablamas\u0131n\u0131n apar\u0131ld\u0131\u011f\u0131 g\u00fcn aras\u0131nda uzun m\u00fcdd\u0259t ke\u00e7m\u0259si daha sa\u011flam n\u0259tic\u0259l\u0259r \u0259ld\u0259 etm\u0259y\u0259 imkan verir. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Reklam M\u0259qs\u0259di<\/h3>\n\n\n\n

ROAS d\u0259y\u0259rinin n\u0259 dem\u0259k oldu\u011fu da veril\u0259n reklam\u0131n m\u0259qs\u0259dind\u0259n as\u0131l\u0131d\u0131r. Bu hesablama \u0259sas\u0259n sat\u0131\u015f y\u00f6n\u00fcml\u00fc reklamlar \u00fc\u00e7\u00fcn apar\u0131l\u0131r. Reklam\u0131 sat\u0131\u015f y\u00f6n\u00fcml\u00fc deyil, brend m\u0259lumatland\u0131rma, elan, sor\u011fu v\u0259 s. kimi m\u0259qs\u0259dl\u0259r \u00fc\u00e7\u00fcn yerl\u0259\u015fdirs\u0259niz, ROAS d\u0259y\u0259rinin \u00e7ox a\u015fa\u011f\u0131 olmas\u0131na baxmayaraq, h\u0259d\u0259finiz\u0259 \u00e7atm\u0131\u015f ola bil\u0259rsiniz. Bel\u0259 hallarda ROAS hesablanmas\u0131 da t\u0259l\u0259b olunmur. <\/p>\n","protected":false},"excerpt":{"rendered":"

“Return on Advertising Spend” s\u00f6zl\u0259rinin ba\u015f h\u0259rfl\u0259rind\u0259n ibar\u0259t olan ROAS ana dilimiz\u0259 “Reklam x\u0259rcl\u0259rinin qaytar\u0131lmas\u0131 v\u0259 yaxud g\u0259liri” kimi t\u0259rc\u00fcm\u0259 olunur. Reklam…<\/p>\n","protected":false},"author":2,"featured_media":1687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[555,546,540,541,548,549,543,542,545,544,537,539,536,550,554,552,560,559,558,557,553,551,556,547],"class_list":["post-1684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinq","tag-roas-faydalari","tag-roas-faydasi","tag-roas-hesablama","tag-roas-hesablamaq","tag-roas-menasi-nedir","tag-roas-mnasi-ndir","tag-roas-nece-hesablanir","tag-roas-nece-yazilir","tag-roas-nec-hesablanir","tag-roas-nec-yazilir","tag-roas-nedir","tag-roas-n-demkdir","tag-roas-ndir","tag-roas-reklam","tag-roas-reklami-haqqinda","tag-roas-reklami-haqqinda-mlumat","tag-roas-reklami-hesabi","tag-roas-reklami-hesablamaq","tag-roas-reklami-nec-olur","tag-roas-reklami-nec-yazilir","tag-roas-reklami-nedir","tag-roas-reklami-ndir","tag-roas-reklaminin-qiymti","tag-roas-roas-faydalari"],"yoast_head":"\nROAS N\u0259dir? | ROAS Hesablanmas\u0131 E-ticar\u0259t Saytlar\u0131 \u00dc\u00e7\u00fcn Niy\u0259 Vacibdir?<\/title>\n<meta name=\"description\" content=\"ROAS \u015firk\u0259tl\u0259rin x\u0259rc v\u0259 g\u0259lir hesablamalar\u0131nda istifad\u0259 etdiyi \u00f6l\u00e7m\u0259 al\u0259tidir. B\u0259s bu anlay\u0131\u015fdan istifad\u0259nin e-ticar\u0259t saytlar\u0131 \u00fc\u00e7\u00fcn faydalar\u0131 n\u0259l\u0259rdir?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomdigital.org\/az\/roas-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROAS N\u0259dir? | ROAS Hesablanmas\u0131 E-ticar\u0259t Saytlar\u0131 \u00dc\u00e7\u00fcn Niy\u0259 Vacibdir?\" \/>\n<meta property=\"og:description\" content=\"ROAS \u015firk\u0259tl\u0259rin x\u0259rc v\u0259 g\u0259lir hesablamalar\u0131nda istifad\u0259 etdiyi \u00f6l\u00e7m\u0259 al\u0259tidir. 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