{"id":1433,"date":"2022-02-05T12:43:18","date_gmt":"2022-02-05T08:43:18","guid":{"rendered":"https:\/\/boomdigital.org\/?p=1433"},"modified":"2022-02-05T14:47:25","modified_gmt":"2022-02-05T10:47:25","slug":"tiktok-da-reklam","status":"publish","type":"post","link":"https:\/\/boomdigital.org\/az\/tiktok-da-reklam\/","title":{"rendered":"5 Add\u0131mda Tiktokda Reklam Yerl\u0259\u015fdirin – 2022 \u018fN YEN\u0130 Reklam Qaydalar\u0131"},"content":{"rendered":"\n

Son vaxtlara q\u0259d\u0259r Tiktok yaln\u0131z Z n\u0259sli \u00fc\u00e7\u00fcn bir proqram oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcrd\u00fc. Ancaq bu g\u00fcn reklam\u00e7\u0131lar Tiktok reklam strategiyalar\u0131n\u0131 d\u0259yi\u015fdirm\u0259y\u0259 v\u0259 yenid\u0259n t\u0259\u015fkil etm\u0259y\u0259 ba\u015flam\u0131\u015flar, \u00e7\u00fcnki t\u0259tbiqin istifad\u0259si art\u0131q dig\u0259r n\u0259sill\u0259r\u0259 d\u0259 yay\u0131lm\u0131\u015fd\u0131r. T\u0259tbiqin 1.5 milyarddan \u00e7ox y\u00fckl\u0259m\u0259si v\u0259 500 milyon aktiv istifad\u0259\u00e7isi oldu\u011funu n\u0259z\u0259r\u0259 alsaq, Tiktok reklam\u0131 \u015firk\u0259tl\u0259r \u00fc\u00e7\u00fcn \u00e7ox m\u0259ntiqli bir add\u0131md\u0131r. <\/p>\n\n\n\n

Tiktok markalar\u0131n \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 h\u0259d\u0259f auditoriyaya \u00e7atmas\u0131na k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn reklam platformas\u0131n\u0131n beta versiyas\u0131n\u0131 t\u0259qdim ed\u0259n t\u0259tbiqd\u0259 Apple v\u0259 Nike kimi n\u0259h\u0259ng adlar\u0131n \u0259yl\u0259nc\u0259li reklamlar\u0131 yay\u0131mlanm\u0131\u015fd\u0131r. R\u0259q\u0259msal marketinqin proqnozlar\u0131na g\u00f6r\u0259 Snapchat-\u0131 tez bir zamanda gerid\u0259 qoyan bu \u0259yl\u0259nc\u0259li t\u0259tbiq daha da b\u00f6y\u00fcy\u0259c\u0259kdir. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tiktokda Nec\u0259 Reklam Verilir?<\/h2>\n\n\n\n

1. Tiktok Reklam Hesab\u0131 \u00dc\u00e7\u00fcn Qeydiyyatdan Ke\u00e7in <\/h3>\n\n\n\n

“Tiktok reklamlar\u0131” ana s\u0259hif\u0259sin\u0259 daxil olun v\u0259 “Reklam yarat” d\u00fcym\u0259sini klikl\u0259yin. D\u00fcym\u0259ni basd\u0131\u011f\u0131n\u0131z zaman hesab\u0131n\u0131z\u0131 qurmaq \u00fc\u00e7\u00fcn m\u0259lumat t\u0259l\u0259b ed\u0259n bir forma g\u00f6r\u00fcn\u0259c\u0259kdir. Bu forman\u0131 doldurun v\u0259 t\u0259qdim edin. Tiktok n\u00fcmay\u0259nd\u0259si daha sonra biznesinizin uy\u011fun olub-olmad\u0131\u011f\u0131n\u0131 bildirm\u0259k \u00fc\u00e7\u00fcn 5 i\u015f g\u00fcn\u00fc \u0259rzind\u0259 sizinl\u0259 \u0259laq\u0259 saxlayacaqd\u0131r. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Reklam Kampaniyas\u0131 Yarad\u0131n <\/h3>\n\n\n\n

Hesab\u0131n\u0131z\u0131 a\u00e7d\u0131qdan sonra reklam s\u0259hif\u0259sind\u0259 “Kampaniya” b\u00f6lm\u0259sini se\u00e7in v\u0259 sonra is\u0259 “Yarat” d\u00fcym\u0259sini s\u0131x\u0131n. Tiktok reklam\u0131n\u0131z\u0131 \u00fc\u00e7 m\u0259rh\u0259l\u0259d\u0259 t\u0259\u015fkil edir:<\/p>\n\n\n\n

  1. Kampaniya<\/li>
  2. Reklam Qruplar\u0131<\/li>
  3. Reklamlar<\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Kampaniya \u00fcmumi bir f\u0259aliyy\u0259t olsa da, reklamlar v\u0259 reklam qruplar\u0131 bu \u00fcmumi f\u0259aliyy\u0259tin funksiyalar\u0131d\u0131r. Daha sonra is\u0259 reklam\u0131n\u0131z \u00fc\u00e7\u00fcn bir m\u0259qs\u0259d se\u00e7m\u0259lisiniz. Bu zaman da Tiktok siz\u0259 \u00fc\u00e7 \u0259sas m\u0259qs\u0259d t\u0259klif edir:<\/p>\n\n\n\n

    1. Trafik<\/li>
    2. D\u00f6n\u00fc\u015f\u00fcm<\/li>
    3. Proqram qura\u015fd\u0131rmalar\u0131<\/li><\/ol>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Reklam\u0131n\u0131z\u0131n m\u0259qs\u0259dini se\u00e7dikd\u0259n sonra, siz bir b\u00fcdc\u0259 se\u00e7m\u0259lisiniz. “G\u00fcnd\u0259lik” v\u0259 ya “\u00dcmumi” b\u00fcdc\u0259 se\u00e7iml\u0259ri aras\u0131ndan siz\u0259 \u0259n uy\u011fun olan\u0131n\u0131 se\u00e7m\u0259lisiniz. <\/p>\n\n\n\n

      3. Reklam Qrupu Yarad\u0131n<\/h3>\n\n\n\n

      N\u00f6vb\u0259ti add\u0131m kampaniyan\u0131z daxilind\u0259 bir reklam qrupu yaratmaqd\u0131r. Bu add\u0131mda yerl\u0259\u015fdirm\u0259 v\u0259 h\u0259d\u0259fl\u0259m\u0259 q\u0259bul edilir. Bu m\u0259rh\u0259l\u0259ni bir az a\u00e7saq, kampaniya \u00e7\u0259r\u00e7iv\u0259sind\u0259 h\u0259d\u0259fl\u0259diyiniz m\u00fcxt\u0259lif auditoriyalar \u00fc\u00e7\u00fcn f\u0259rqli reklam qruplar\u0131n\u0131z ola bil\u0259r. Tiktok sponsorlu reklam, Tiktok il\u0259 \u0259laq\u0259li b\u00fct\u00fcn proqramlar\u0131n ail\u0259sin\u0259 giri\u015fi t\u0259min edir. M\u0259s\u0259l\u0259n, Vigo Video, BuzzVideo, TopBuzz, Babe v\u0259 s. kimi proqramlar\u0131 qeyd etm\u0259k olar. Siz h\u0259m\u00e7inin \u015f\u0259b\u0259k\u0259 v\u0259 ya Tiktok \u00fc\u00e7\u00fcn reklamlar\u0131n\u0131z\u0131n limitini d\u0259 se\u00e7\u0259 bil\u0259rsiniz. <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Tiktok reklam\u0131n\u0131z \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 yeri hesablayacaq v\u0259 sizi orada yerl\u0259\u015fdir\u0259c\u0259kdir. URL, ekran ad\u0131, \u015f\u0259kill\u0259r v\u0259 kateqoriyalar daxil olmaqla, \u00fcst\u00fcnl\u00fck verdiyiniz yerl\u0259ri se\u00e7dikd\u0259n sonra reklam\u0131z\u0131 i\u015f\u0259 salmaq \u00fc\u00e7\u00fcn siz\u0259 laz\u0131m olan h\u0259r \u015feyi ver\u0259c\u0259k t\u0259limatlara \u0259m\u0259l etm\u0259lisiniz. Bu sah\u0259d\u0259 t\u0259tbiqinizi v\u0259 ya veb sayt\u0131n\u0131z\u0131 t\u0259\u015fviq ed\u0259c\u0259k 20 s\u00f6zd\u0259n ibar\u0259t a\u00e7ar s\u00f6z b\u00f6lm\u0259si var. H\u0259min a\u00e7ar s\u00f6zl\u0259r m\u0259hsullar\u0131n\u0131z\u0131 v\u0259 ya xidm\u0259tinizi d\u00fczg\u00fcn auditoriyaya g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunacaqd\u0131r. Buna g\u00f6r\u0259 d\u0259, a\u00e7ar s\u00f6zl\u0259rinizi diqq\u0259tl\u0259 se\u00e7m\u0259lisiniz. \u0130ndi is\u0259 biz reklam\u0131n\u0131z\u0131n h\u0259d\u0259f auditoriyas\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunan “H\u0259d\u0259fl\u0259m\u0259” hiss\u0259sind\u0259yik. Tiktok sponsorlu reklam\u0131n\u0131z \u00fc\u00e7\u00fcn t\u0259l\u0259b olunan yer, ya\u015f, cins, dil v\u0259 s. parametrl\u0259r yarada bil\u0259rsiniz. <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Reklam\u0131n\u0131z\u0131 bir qrup insan \u00fc\u00e7\u00fcn y\u00fckl\u0259m\u0259k ist\u0259yirsinizs\u0259, m\u0259s\u0259l\u0259n, remarketinq kampaniyas\u0131 ke\u00e7irin. Aktiv Tiktok istifad\u0259\u00e7i ID-l\u0259ri vasit\u0259sil\u0259 f\u0259rdi auditoriya yarada bil\u0259rsiniz. Bir s\u00f6zl\u0259, ID siyah\u0131s\u0131n\u0131 cvs, txt v\u0259 ya zip fayl\u0131na y\u00fckl\u0259yin. Burada diqq\u0259tiniz\u0259 \u00e7atd\u0131rmaq ist\u0259rdik ki, kampaniyan\u0131n effektivliyini izl\u0259m\u0259k v\u0259 remarketinq kampaniyas\u0131 aparmaq \u00fc\u00e7\u00fcn siz\u0259 Tiktok Pixel laz\u0131m olacaqd\u0131r. <\/p>\n\n\n\n

      4. Kampaniyan\u0131n T\u0259f\u0259rr\u00fcatlar\u0131n\u0131 T\u0259yin Edin<\/h3>\n\n\n\n

      “B\u00fcdc\u0259 v\u0259 Planla\u015fd\u0131rma” b\u00f6lm\u0259sind\u0259 reklam qrupunun b\u00fcdc\u0259sini se\u00e7in, kampaniya m\u00fcdd\u0259tind\u0259 g\u00fcnd\u0259 n\u0259 q\u0259d\u0259r x\u0259rcl\u0259m\u0259k ist\u0259diyinizi v\u0259 ya \u00fcmumilikd\u0259 n\u0259 q\u0259d\u0259r x\u0259rcl\u0259m\u0259k ist\u0259diyinizi d\u0259 se\u00e7\u0259 bil\u0259rsiniz. Sonra is\u0259 kampaniyan\u0131z\u0131n aktiv olmas\u0131n\u0131 ist\u0259diyiniz g\u00fcnl\u0259ri se\u00e7in. “G\u00fcn\u00fcn Seqmentasiyas\u0131” se\u00e7imi siz\u0259 reklam\u0131n\u0131z\u0131 g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn g\u00fcn\u00fcn m\u00fc\u0259yy\u0259n vaxt\u0131n\u0131 v\u0259 ya h\u0259ft\u0259nin ist\u0259nil\u0259n g\u00fcn\u00fcn\u00fc se\u00e7m\u0259y\u0259 imkan verir. <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Bununla bel\u0259, b\u00fcdc\u0259nin x\u0259rcl\u0259nm\u0259 s\u00fcr\u0259tini d\u0259 se\u00e7\u0259 bil\u0259rsiniz: “Standart” se\u00e7imi b\u00fcdc\u0259ni b\u00fct\u00fcn kampaniya boyunca b\u0259rab\u0259r paylay\u0131r, “S\u00fcr\u0259tl\u0259ndirm\u0259k” se\u00e7imi is\u0259 onu m\u00fc\u0259yy\u0259n vaxtda m\u00fcmk\u00fcn q\u0259d\u0259r tez istifad\u0259 edir. Tiktok reklam prosesinizd\u0259 Reklam qrupu optimalla\u015fd\u0131rma h\u0259d\u0259fini d\u0259 se\u00e7\u0259 bil\u0259rsiniz. <\/p>\n\n\n\n

      5. Reklam\u0131n\u0131z\u0131 Dizayn Edin<\/h3>\n\n\n\n

      Tiktok reklamlar\u0131 \u00fcf\u00fcqi, \u015faquli v\u0259 kvadrat \u015f\u0259kil v\u0259 videolardan ibar\u0259tdir. Reklam\u00e7\u0131lar\u0131n Tiktok-da reklam\u0131n\u0131 asanla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn \u015f\u0259b\u0259k\u0259 \u00f6z \u015f\u0259kill\u0259rinizl\u0259 f\u0259rdil\u0259\u015fdir\u0259 bil\u0259c\u0259yiniz video \u015fablonlar\u0131 v\u0259 \u015f\u0259kill\u0259ri olan “Video Yarad\u0131c\u0131 D\u0259st” adland\u0131rd\u0131\u011f\u0131m\u0131z al\u0259t t\u0259klif edir. Bundan \u0259lav\u0259, Tiktok reklamlar\u0131nda istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz 300-d\u0259n \u00e7ox pulsuz fon musiqisi se\u00e7imin\u0259 d\u0259 malikdir. <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Dig\u0259r bir faydal\u0131 vasit\u0259 is\u0259, 10 \u015f\u0259kil, 5 video, 5 ba\u015fl\u0131q v\u0259 h\u0259r\u0259k\u0259t\u0259 \u00e7a\u011f\u0131r\u0131\u015fla m\u0259hdudla\u015fan Tiktok reklam\u0131n\u0131zda istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz “Avtomatik Yarad\u0131c\u0131 Optimalla\u015fd\u0131rma” funksiyas\u0131d\u0131r. Sistem daha sonra onlar\u0131 birl\u0259\u015fdir\u0259r\u0259k \u00e7oxsayl\u0131 reklamlar yaradacaq v\u0259 sonra bu reklamlar\u0131 s\u0131naqdan ke\u00e7ir\u0259r\u0259k, \u0259n effektiv kombinasiyalardan istifad\u0259 ed\u0259c\u0259kdir. Siz h\u0259m\u00e7inin a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sind\u0259n daxil etdiyiniz video al\u0259td\u0259n d\u0259 istifad\u0259 ed\u0259 bil\u0259rsiniz, v\u0259 o, n\u0259hay\u0259t t\u0259qdim etdiyiniz ist\u0259nil\u0259n a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si URL-ind\u0259n y\u00fcks\u0259k keyfiyy\u0259tli \u015f\u0259kill\u0259r \u00e7\u0259kir, sonra is\u0259 avtomatik olaraq video reklam yaratmaq \u00fc\u00e7\u00fcn \u015f\u0259kill\u0259ri v\u0259 musiqini birl\u0259\u015fdirir.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Son vaxtlara q\u0259d\u0259r Tiktok yaln\u0131z Z n\u0259sli \u00fc\u00e7\u00fcn bir proqram oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcrd\u00fc. Ancaq bu g\u00fcn reklam\u00e7\u0131lar Tiktok reklam strategiyalar\u0131n\u0131 d\u0259yi\u015fdirm\u0259y\u0259 v\u0259 yenid\u0259n…<\/p>\n","protected":false},"author":2,"featured_media":1434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[311,307,322,323,308,309,312,313,310,318,319,320,321,314,315,316,317],"class_list":["post-1433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinq","tag-tiktok-da-reklam","tag-tiktok-reklam","tag-tiktok-reklam-qiymeti","tag-tiktok-reklam-qiymetleri","tag-tiktok-reklamlari","tag-tiktok-reklamlari-2","tag-tiktokda-nece-reklam-verilir","tag-tiktokda-nec-reklam-verilir","tag-tiktokda-reklam","tag-tiktokda-reklam-ndir","tag-tiktokda-reklam-qeydiyyat","tag-tiktokda-reklam-qiymeti","tag-tiktokda-reklam-qiymetleri","tag-tiktokda-reklam-vermek","tag-tiktokda-reklam-vermk","tag-tiktokda-reklam-yerlesdirmek","tag-tiktokda-reklam-yerlsdirmk"],"yoast_head":"\n5 Add\u0131mda Tiktokda Reklam Yerl\u0259\u015fdirin - 2022 \u018fN YEN\u0130 Reklam Qaydalar\u0131<\/title>\n<meta name=\"description\" content=\"2020-ci ild\u0259n etibar\u0259n yeni marketinq tendensiyalar\u0131 aras\u0131nda \u00f6z yerini tutan Tiktokda nec\u0259 reklam yerl\u0259\u015fdir\u0259 bil\u0259c\u0259yinizi \u0259trafl\u0131 \u015f\u0259kild\u0259 izah etdik!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomdigital.org\/az\/tiktok-da-reklam\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Add\u0131mda Tiktokda Reklam Yerl\u0259\u015fdirin - 2022 \u018fN YEN\u0130 Reklam Qaydalar\u0131\" \/>\n<meta property=\"og:description\" content=\"2020-ci ild\u0259n etibar\u0259n yeni marketinq tendensiyalar\u0131 aras\u0131nda \u00f6z yerini tutan Tiktokda nec\u0259 reklam yerl\u0259\u015fdir\u0259 bil\u0259c\u0259yinizi \u0259trafl\u0131 \u015f\u0259kild\u0259 izah etdik!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomdigital.org\/az\/tiktok-da-reklam\/\" \/>\n<meta property=\"og:site_name\" content=\"BOOMDIGITAL\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-05T08:43:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-05T10:47:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/tiktokta-bedava-reklam-verme-e1644047163869.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madina Bagirova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boomdigital.org\/#website\",\"url\":\"https:\/\/boomdigital.org\/\",\"name\":\"BOOMDIGITAL\",\"description\":\"Digital Solutions\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boomdigital.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"az\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/boomdigital.org\/az\/tiktok-da-reklam\/#primaryimage\",\"inLanguage\":\"az\",\"url\":\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/tiktokta-bedava-reklam-verme-e1644047163869.png\",\"contentUrl\":\"https:\/\/boomdigital.org\/wp-content\/uploads\/2022\/02\/tiktokta-bedava-reklam-verme-e1644047163869.png\",\"width\":800,\"height\":487,\"caption\":\"tiktok da reklam nec\\u0259 verilir\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomdigital.org\/az\/tiktok-da-reklam\/#webpage\",\"url\":\"https:\/\/boomdigital.org\/az\/tiktok-da-reklam\/\",\"name\":\"5 Add\\u0131mda Tiktokda Reklam Yerl\\u0259\\u015fdirin - 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