{"id":1385,"date":"2022-02-02T20:59:11","date_gmt":"2022-02-02T16:59:11","guid":{"rendered":"https:\/\/boomdigital.org\/?p=1385"},"modified":"2022-02-03T13:07:23","modified_gmt":"2022-02-03T09:07:23","slug":"google-da-reklam","status":"publish","type":"post","link":"https:\/\/boomdigital.org\/az\/google-da-reklam\/","title":{"rendered":"7 Add\u0131mda Google-da Reklam Yerl\u0259\u015fdirin – 2022 Reklam Qaydalar\u0131"},"content":{"rendered":"\n

\u0130nternet dem\u0259k olar ki, h\u0259r hans\u0131 bir biznes\u0259 reklam kampaniyas\u0131 aparma\u011fa, m\u00fc\u015ft\u0259ril\u0259rini h\u0259d\u0259f\u0259 alma\u011fa v\u0259 reklam s\u0259yl\u0259rinin \u0259n u\u011furlu oldu\u011fu vaxt v\u0259 yerl\u0259ri m\u00fc\u0259yy\u0259n etm\u0259y\u0259 imkan verir. \u0130nternetd\u0259 m\u00f6vcud olan reklam platformalar\u0131na sosial media, axtar\u0131\u015f motoru v\u0259 veb sayt sponsorlu\u011fu reklamlar\u0131 daxildir. Bununla da internet reklamlar\u0131 tan\u0131t\u0131m bax\u0131m\u0131ndan \u0259n s\u0259rf\u0259li v\u0259 s\u0259m\u0259r\u0259li xidm\u0259tl\u0259rdir. Hal-haz\u0131rda milyonlarla insan\u0131n Google axtar\u0131\u015f sistemind\u0259n istifad\u0259 etdiyini n\u0259z\u0259r\u0259 alsaq, Google-da yerl\u0259\u015fdir\u0259c\u0259yiniz reklamlarla \u00e7ox b\u00f6y\u00fck bir auditoriyaya \u00e7ata bil\u0259rsiniz. <\/p>\n\n\n\n

Google Ads N\u0259dir?<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Google Ads, Google vasit\u0259sil\u0259 dem\u0259k olar ki, ist\u0259nil\u0259n yerd\u0259 reklam etm\u0259y\u0259 imkan ver\u0259n bir reklam xidm\u0259tidir. Bir \u00e7ox axtar\u0131\u015f sistemi bu xidm\u0259ti t\u0259klif ets\u0259 d\u0259, Google-un d\u00fcnyada \u0259n \u00e7ox istifad\u0259 edil\u0259n axtar\u0131\u015f sistemi olmas\u0131 bu xidm\u0259ti e-ticar\u0259t saytlar\u0131 \u00fc\u00e7\u00fcn daha da \u0259h\u0259miyy\u0259tli edir. Google Ads vasit\u0259sil\u0259 reklam ver\u0259n sayta m\u0259hsul v\u0259 xidm\u0259tl\u0259rini m\u00fcvafiq axtar\u0131\u015flarda v\u0259 ya yerl\u0259rd\u0259 g\u00f6st\u0259rm\u0259y\u0259 k\u00f6m\u0259k edir. H\u0259m masa\u00fcst\u00fc, h\u0259m d\u0259 mobil cihazlarda istifad\u0259 oluna bil\u0259n bu xidm\u0259tl\u0259 siz sayt\u0131n\u0131za ziyar\u0259t\u00e7i c\u0259lb ed\u0259, potensial m\u00fc\u015ft\u0259ril\u0259rl\u0259 \u00fcnsiyy\u0259t qura v\u0259 sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131ra bil\u0259rsiniz. <\/p>\n\n\n\n

Google-da Nec\u0259 Reklam Yerl\u0259\u015fdirm\u0259k Olar?<\/h2>\n\n\n\n

A\u015fa\u011f\u0131da g\u00f6st\u0259ril\u0259n 7 add\u0131m\u0131 yerin\u0259 yetirm\u0259kl\u0259 siz Google-da reklam verm\u0259y\u0259 ba\u015flaya bil\u0259rsiniz:<\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n
  1. Google Ads hesab\u0131 yarad\u0131n<\/li>
  2. A\u00e7ar s\u00f6zl\u0259rinizi se\u00e7in<\/li>
  3. Kampaniya parametrl\u0259rini konfiqurasiya edin<\/li>
  4. Reklam m\u0259tninizi yarad\u0131n<\/li>
  5. Reklam \u0259lav\u0259l\u0259rinizi tamamlay\u0131n<\/li>
  6. D\u00f6n\u00fc\u015f\u00fcm identifikasiyas\u0131 v\u0259 inteqrasiyas\u0131<\/li>
  7. \u00d6d\u0259ni\u015f parametrl\u0259rinizi konfiqurasiya edin.<\/li><\/ol>\n\n\n\n

    1. Google Ads hesab\u0131 yarad\u0131n<\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Reklam hesab\u0131n\u0131z\u0131 yaratmaq \u00fc\u00e7\u00fcn ads.google.com sayt\u0131na daxil olun v\u0259 “\u0130ndi ba\u015flama\u011fa” klikl\u0259yin. Sonra e-po\u00e7t \u00fcnvan\u0131 il\u0259 hesab\u0131n\u0131z\u0131 yaratma\u011fa ba\u015flayacaqs\u0131n\u0131z. Burada sizin e-po\u00e7t hesab\u0131n\u0131z\u0131n gmail \u0259lav\u0259sin\u0259 malik olmas\u0131 \u015f\u0259rt deyil, siz ba\u015fqa e-po\u00e7t vasit\u0259sil\u0259 d\u0259 Google Ads hesab\u0131 yarada bil\u0259rsiniz. M\u00fcvafiq b\u00f6lm\u0259l\u0259ri tamamlad\u0131qdan sonra hesab m\u0259lumatlar\u0131n\u0131z\u0131 \u0259lav\u0259 edin v\u0259 reklam kampaniyalar\u0131n\u0131z\u0131 haz\u0131rlama\u011fa ba\u015flaya bil\u0259rsiniz. Bu q\u0259d\u0259r sad\u0259!<\/p>\n\n\n\n

    2. A\u00e7ar s\u00f6zl\u0259rinizi se\u00e7in<\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u0130ndi is\u0259 daha maraql\u0131 hiss\u0259y\u0259 g\u0259ldik. \u0130lk reklam kampaniyan\u0131z\u0131 nec\u0259 yaradaca\u011f\u0131n\u0131z\u0131 add\u0131m-add\u0131m \u00f6yr\u0259n\u0259c\u0259ksiniz. \u0130lk \u00f6nc\u0259 reklam ed\u0259c\u0259yiniz a\u00e7ar s\u00f6zl\u0259ri (keywordlar\u0131) m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259lisiniz. Biznesinizi v\u0259 m\u0259hsullar\u0131n\u0131z\u0131 izah ed\u0259n bir ne\u00e7\u0259 a\u00e7ar s\u00f6z yazmaqla ba\u015flay\u0131n. \u00c7\u00fcnki n\u0259 axtard\u0131\u011f\u0131n\u0131 bil\u0259n istifad\u0259\u00e7iy\u0259 m\u0259hsulunuzu a\u00e7ar s\u00f6zl\u0259r vasit\u0259sil\u0259 satmaq ehtimal\u0131n\u0131z daha y\u00fcks\u0259k olacaqd\u0131r.<\/p>\n\n\n\n

    3. Kampaniya parametrl\u0259rini konfiqurasiya edin<\/h2>\n\n\n\n

    Reklam hesab\u0131n\u0131zdak\u0131 b\u0259zi parametrl\u0259r yaln\u0131z kampaniyalar \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n edil\u0259 bil\u0259r. M\u0259s\u0259l\u0259n, reklamlar\u0131n\u0131z\u0131 yaln\u0131z Bak\u0131 v\u0259 Sumqay\u0131tda yay\u0131mlanmas\u0131n\u0131 planla\u015fd\u0131rmaq ist\u0259yirsiniz. Bunu t\u0259k bir kampaniya alt\u0131nda yarada bil\u0259rsiniz, ancaq Bak\u0131da \u00fcmumi reklam b\u00fcdc\u0259nizin 60%-ni, Sumqay\u0131tda is\u0259 40%-ni istifad\u0259 etm\u0259k ist\u0259yirsinizs\u0259, iki f\u0259rqli kampaniya yaratmal\u0131s\u0131n\u0131z. Kampaniya \u00fc\u00e7\u00fcn x\u00fcsusi olaraq t\u0259yin ed\u0259 bil\u0259c\u0259yiniz b\u0259zi x\u00fcsusiyy\u0259tl\u0259r bunlard\u0131r:<\/p>\n\n\n\n

    • G\u00fcnd\u0259lik b\u00fcdc\u0259<\/li>
    • Reklam yerl\u0259\u015fdirm\u0259 saatlar\u0131<\/li>
    • M\u0259kan v\u0259 dil h\u0259d\u0259fl\u0259m\u0259si<\/li>
    • T\u0259klif strategiyas\u0131<\/li>
    • \u015e\u0259b\u0259k\u0259 h\u0259d\u0259fl\u0259m\u0259si<\/li><\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Kampaniyan\u0131n a\u015fa\u011f\u0131 hiss\u0259sind\u0259 is\u0259 reklam qruplar\u0131 olur. Kampaniya alt\u0131nda bird\u0259n \u00e7ox reklam qrupu yarada bil\u0259rsiniz. Bel\u0259likl\u0259, yaratd\u0131\u011f\u0131n\u0131z a\u00e7ar s\u00f6zl\u0259ri ayr\u0131-ayr\u0131 qruplarda toplay\u0131b ayr\u0131-ayr\u0131 elanlar d\u0259rc ed\u0259 bil\u0259rsiniz. Daha \u00e7ox h\u0259d\u0259fl\u0259nmi\u015f reklamlar\u0131 idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn bu a\u00e7ar s\u00f6zl\u0259ri m\u00f6vzular\u0131na uy\u011fun olaraq m\u00fcxt\u0259lif kampaniyalar v\u0259 ya reklam qruplar\u0131 alt\u0131nda toplamaq ist\u0259y\u0259 bil\u0259rsiniz. Bununlada, b\u00fcdc\u0259nizi optimalla\u015fd\u0131rmaq v\u0259 performans\u0131 daha asan izl\u0259m\u0259k \u015fans\u0131n\u0131z olacaqd\u0131r.<\/p>\n\n\n\n

      4. Reklam m\u0259tninizi yarad\u0131n<\/h2>\n\n\n\n

      Google reklamlar\u0131 t\u0259f\u0259rr\u00fcatl\u0131 olsa da, reklam m\u0259tnl\u0259riniz istifad\u0259\u00e7il\u0259r\u0259 g\u00f6st\u0259rdiyiniz yegan\u0259 \u015feydir. Buna g\u00f6r\u0259 d\u0259 reklam m\u0259tnl\u0259rinizi t\u0259yin ed\u0259rk\u0259n diqq\u0259t etm\u0259lisiniz. \u018flb\u0259tt\u0259 ki, yazd\u0131\u011f\u0131n\u0131z h\u0259r reklam n\u00fcsx\u0259si istifad\u0259\u00e7il\u0259ri reklam\u0131n\u0131za klikl\u0259m\u0259y\u0259 s\u00f6vq ed\u0259c\u0259k, lakin siz testl\u0259r ke\u00e7ir\u0259r\u0259k \u0259n yax\u015f\u0131 klik nisb\u0259tin\u0259 sahib olma\u011f\u0131 h\u0259d\u0259fl\u0259y\u0259 bil\u0259rsiniz. Reklam qruplar\u0131n\u0131z\u0131n h\u0259r birind\u0259 eyni vaxtda \u00fc\u00e7 aktiv reklam m\u0259tninin olmas\u0131na da diqq\u0259t yetirm\u0259lisiniz. Buna g\u00f6r\u0259 d\u0259 siz vaxta\u015f\u0131r\u0131 olaraq \u0259n pis reklam\u0131n\u0131z\u0131 dayand\u0131rmal\u0131 v\u0259 \u0259v\u0259zin\u0259 alternativ reklam sur\u0259ti yaratmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      5. Reklam \u0259lav\u0259l\u0259rinizi tamamlay\u0131n<\/h2>\n\n\n\n

      \u018flav\u0259l\u0259r, reklamlar\u0131n\u0131zla birlikd\u0259 axtar\u0131\u015f d\u00fcym\u0259si, \u00fcnvan t\u0259sviri, istifad\u0259\u00e7i \u015f\u0259rhl\u0259ri, t\u0259svir m\u0259tnl\u0259ri v\u0259 ya reklamlar\u0131n\u0131zla sayt\u0131n\u0131za ke\u00e7idl\u0259r t\u0259qdim etm\u0259y\u0259 imkan ver\u0259n x\u00fcsusiyy\u0259tdir. Reklam \u0259lav\u0259l\u0259rinizd\u0259n istifad\u0259 ed\u0259r\u0259k istifad\u0259\u00e7il\u0259rinizi daha g\u00fccl\u00fc reklamlarla qar\u015f\u0131-qar\u015f\u0131ya qoya bil\u0259rsiniz. Reklam \u0259lav\u0259l\u0259rind\u0259n istifad\u0259 ed\u0259n reklamlar, \u00fcmumiyy\u0259tl\u0259 \u0259lav\u0259si olmayan reklamlara nisb\u0259t\u0259n daha y\u00fcs\u0259k klik nisb\u0259tin\u0259 malikdir. <\/p>\n\n\n\n

      6. D\u00f6n\u00fc\u015f\u00fcm identifikasiyas\u0131 v\u0259 inteqrasiyas\u0131<\/h2>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Google reklamlar\u0131n\u0131n \u0259n m\u00fch\u00fcm \u00fcst\u00fcnl\u00fckl\u0259rind\u0259n birinin \u00f6l\u00e7\u00fcl\u0259 bil\u0259n olmas\u0131d\u0131r. Reklam hesab\u0131n\u0131z\u0131n \u00e7evrilm\u0259l\u0259ri saymas\u0131 \u00fc\u00e7\u00fcn d\u00f6n\u00fc\u015f\u00fcmd\u0259n sonra t\u0259\u015f\u0259kk\u00fcr s\u0259hif\u0259sin\u0259 kod par\u00e7as\u0131 \u0259lav\u0259 etm\u0259lisiniz. Bel\u0259likl\u0259, h\u0259r d\u0259f\u0259 t\u0259\u015f\u0259kk\u00fcr s\u0259hif\u0259sind\u0259 kod i\u015f\u0259 sal\u0131nd\u0131qda, Google \u00e7evrilm\u0259 \u0259m\u0259liyyat\u0131n\u0131n tamamland\u0131\u011f\u0131n\u0131 bil\u0259c\u0259k. Reklam hesab\u0131n\u0131z\u0131n interfeysind\u0259 al\u0259tl\u0259r menyusunun alt\u0131ndak\u0131 “Conversion” b\u00f6lm\u0259sind\u0259n d\u00f6n\u00fc\u015f\u00fcm prosesin\u0259 ba\u015flaya bil\u0259rsiniz. <\/p>\n\n\n\n

      7. \u00d6d\u0259ni\u015f parametrl\u0259rinizi konfiqurasiya edin<\/h2>\n\n\n\n

      Hesab\u0131n qurulmas\u0131 v\u0259 laz\u0131mi inteqrasiyalar\u0131 tamamlad\u0131qdan sonra kampaniyalar\u0131n\u0131z\u0131 h\u0259yata ke\u00e7irm\u0259y\u0259 ba\u015flaya bil\u0259rsiniz. Bunu etm\u0259k \u00fc\u00e7\u00fcn hesab\u0131n\u0131z\u0131n \u00f6d\u0259ni\u015fl\u0259r b\u00f6lm\u0259sin\u0259 ke\u00e7in v\u0259 etibarl\u0131 \u00f6d\u0259ni\u015f metoduna daxil olun. Prosesin n\u00f6vb\u0259ti hiss\u0259sind\u0259 siz\u0259 laz\u0131m olan \u015feyl\u0259ri \u00fcmumil\u0259\u015fdirm\u0259k, m\u0259lumat toplamaq v\u0259 kampaniyalar\u0131n performans\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmalar etm\u0259k laz\u0131md\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"

      \u0130nternet dem\u0259k olar ki, h\u0259r hans\u0131 bir biznes\u0259 reklam kampaniyas\u0131 aparma\u011fa, m\u00fc\u015ft\u0259ril\u0259rini h\u0259d\u0259f\u0259 alma\u011fa v\u0259 reklam s\u0259yl\u0259rinin \u0259n u\u011furlu oldu\u011fu vaxt v\u0259…<\/p>\n","protected":false},"author":2,"featured_media":1386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[289,238,291,290,293,292,210,217,212,211,215],"class_list":["post-1385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinq","tag-google-da-reklam","tag-googleda-reklam","tag-googleda-reklam-vermek","tag-googleda-reklam-vermk","tag-googleda-reklam-yerlesdirmek","tag-googleda-reklam-yerlsdirmk","tag-internetde-reklam","tag-internetde-reklam-qiymetleri","tag-internetde-reklam-vermek","tag-internetd-reklam","tag-internetd-reklam-etmek"],"yoast_head":"\n7 Add\u0131mda Google-da Reklam Yerl\u0259\u015fdirin - 2022 Reklam Qaydalar\u0131<\/title>\n<meta name=\"description\" content=\"\u018fn \u00e7ox istifad\u0259 edil\u0259n axtar\u0131\u015f sistemi olan Google-da nec\u0259 reklam yerl\u0259\u015fdirm\u0259k olar? 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