{"id":1345,"date":"2022-01-29T21:15:58","date_gmt":"2022-01-29T17:15:58","guid":{"rendered":"https:\/\/boomdigital.org\/?p=1345"},"modified":"2022-02-01T20:26:17","modified_gmt":"2022-02-01T16:26:17","slug":"instagramda-sponsorlu-reklam","status":"publish","type":"post","link":"https:\/\/boomdigital.org\/az\/instagramda-sponsorlu-reklam\/","title":{"rendered":"7 Add\u0131mda Instagramda Reklam Yerl\u0259\u015fdirin – 2022 Reklam Qaydalar\u0131"},"content":{"rendered":"\n

Bu g\u00fcn Instagram brend m\u0259lumatl\u0131l\u0131\u011f\u0131, m\u0259hsulun tan\u0131t\u0131m\u0131 v\u0259 izl\u0259yicil\u0259r il\u0259 \u0259laq\u0259 qurmaq \u00fc\u00e7\u00fcn istifad\u0259 olunan \u0259n populyar sosial \u015f\u0259b\u0259k\u0259 kimi se\u00e7ilir. Facebook-un reklam modell\u0259rinin d\u0259 bu platformada istifad\u0259 oluna bilm\u0259si markalar\u0131n sosial media reklamlar\u0131 \u00fc\u00e7\u00fcn bu platformaya \u00fcst\u00fcnl\u00fck verm\u0259sini t\u0259min edir. Bu m\u0259qal\u0259mizd\u0259 is\u0259 sizin \u00fc\u00e7\u00fcn Instagram reklamlar\u0131n\u0131 nec\u0259 yarada bil\u0259c\u0259yinizi \u0259trafl\u0131 izah ed\u0259c\u0259yik.<\/p>\n\n\n\n

1. Hesab\u0131n\u0131z\u0131 Facebook-a qo\u015fun<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Instagram reklamlar\u0131 Facebook Ads Manager platformas\u0131 vasit\u0259sil\u0259 idar\u0259 olunur. Bu s\u0259b\u0259bd\u0259n Instagram hesab\u0131n\u0131z\u0131 Facebook Reklam Meneceri vasit\u0259sil\u0259 aktivl\u0259\u015fdirm\u0259lisiniz. Bu \u00fcsula \u0259lav\u0259 olaraq, Instagram hesab\u0131n\u0131z\u0131n “Parametrl\u0259r” b\u00f6lm\u0259sin\u0259 daxil olaraq “Biznes Profilin\u0259 Ke\u00e7” se\u00e7imi il\u0259 hesab\u0131n\u0131z\u0131 reklam etm\u0259k \u00fc\u00e7\u00fcn t\u0259yin ed\u0259 bil\u0259rsiniz. Bunun \u00fc\u00e7\u00fcn Facebook v\u0259 reklam hesab\u0131n\u0131z olmal\u0131d\u0131r.<\/p>\n\n\n\n

2. Reklam M\u0259qs\u0259dinizi Se\u00e7in<\/h2>\n\n\n\n

N\u00f6vb\u0259ti add\u0131mda reklam\u0131n\u0131z\u0131n m\u0259qs\u0259dini se\u00e7m\u0259lisiniz. Instagram-da m\u00fcxt\u0259lif m\u0259qs\u0259dl\u0259r \u00fc\u00e7\u00fcn reklam yarada bil\u0259rsiniz. Facebook Reklam Menecerin\u0259 daxil olub yeni reklam yarat dedikd\u0259n sonra bir ekran g\u00f6r\u0259c\u0259ksiniz. Bu ekranda siz \u00f6z\u00fcn\u00fcz\u0259 uy\u011fun h\u0259d\u0259f se\u00e7\u0259r\u0259k reklam kampaniyalar\u0131n\u0131z\u0131 yarada bil\u0259rsiniz. \u018fvv\u0259lc\u0259 bu reklamlar\u0131 bir-bir izah ed\u0259k.<\/p>\n\n\n\n

M\u0259lumatl\u0131l\u0131q<\/strong><\/h3>\n\n\n\n

M\u0259lumatl\u0131l\u0131q kateqoriyas\u0131 alt\u0131nda iki f\u0259rqli reklam modeli var:<\/p>\n\n\n\n

  1. Brend m\u0259lumatl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131n: Reklam\u0131n\u0131zla maraqlana bil\u0259c\u0259k h\u0259d\u0259f auditoriya \u00fc\u00e7\u00fcn reklamlar yaratma\u011fa imkan verir. Bu reklamlar marka m\u0259lumatl\u0131l\u0131\u011f\u0131n\u0131 t\u0259min etm\u0259k \u00fc\u00e7\u00fcn t\u0259yin etdiyiniz h\u0259d\u0259f auditoriyalar\u0131n diqq\u0259t m\u0259rk\u0259zind\u0259 g\u00f6st\u0259rilir.<\/li>
  2. Reach: Bu, yaz\u0131lar\u0131n\u0131z\u0131n m\u00fcmk\u00fcn q\u0259d\u0259r \u00e7ox insana \u00e7atd\u0131r\u0131lmas\u0131n\u0131 t\u0259min ed\u0259r\u0259k, sizin s\u0259hif\u0259 il\u0259 \u0259laq\u0259nizi v\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259nizi art\u0131r\u0131r.<\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    D\u0259y\u0259rl\u0259ndirm\u0259<\/h3>\n\n\n\n

    D\u0259y\u0259rl\u0259ndirm\u0259 kateqoriyas\u0131 alt\u0131nda da 5 f\u0259rqli reklam modeli var.<\/p>\n\n\n\n

    1. Trafik: Bu modelin m\u0259qs\u0259di veb sayt\u0131n\u0131za g\u00f6nd\u0259ril\u0259n trafiki m\u00fcmk\u00fcn q\u0259d\u0259r art\u0131rmaqd\u0131r. Klik edil\u0259n yaz\u0131lar yaratmaqla, reklam\u0131 g\u00f6r\u0259n h\u0259d\u0259f auditoriyan\u0131n bu yaz\u0131lar vasit\u0259sil\u0259 veb sayta y\u00f6nl\u0259ndirilm\u0259si t\u0259min edilir. <\/li>
    2. Qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259: Instagramda qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259nizi art\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 olunan bir reklam modelidir. Bu, h\u0259d\u0259f auditoriyaya \u015f\u0259rhl\u0259r v\u0259 b\u0259y\u0259nm\u0259l\u0259r kimi h\u0259r\u0259k\u0259tl\u0259r etm\u0259y\u0259 imkan verir. <\/li>
    3. Proqram qura\u015fd\u0131rmalar\u0131: Mobil proqram qura\u015fd\u0131rmalar\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn v\u0259 mobil t\u0259tbiqin endirm\u0259 s\u0259hif\u0259sin\u0259 y\u00f6nl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz bir reklam modelidir. <\/li>
    4. Video bax\u0131\u015flar\u0131: M\u0259hsulun tan\u0131t\u0131m\u0131, konsultasiya v\u0259 ya \u0259yl\u0259nc\u0259 \u00fc\u00e7\u00fcn haz\u0131rlad\u0131\u011f\u0131n\u0131z videolar\u0131n bax\u0131\u015f say\u0131n\u0131 art\u0131rmaq v\u0259 trafik t\u0259min etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunacaq reklam \u00fcsuludur.<\/li>
    5. Potensial m\u00fc\u015ft\u0259ril\u0259rin tap\u0131lmas\u0131: Bu reklam modeli il\u0259 siz biznesinizl\u0259 maraqlana bil\u0259c\u0259k h\u0259d\u0259f auditoriyadan m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131 toplaya bil\u0259rsiniz. <\/li><\/ol>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm<\/h3>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm reklam\u0131 kateqoriyas\u0131 alt\u0131nda 3 f\u0259rqli reklam modeli var:<\/p>\n\n\n\n

      • D\u00f6n\u00fc\u015f\u00fcml\u0259r: Reklam verdiyiniz h\u0259d\u0259f auditoriyan\u0131n \u0259laq\u0259 m\u0259lumatlar\u0131n\u0131 t\u0259rk etm\u0259k v\u0259 ya \u00fcvz olmaq kimi m\u00fc\u0259yy\u0259n bir h\u0259r\u0259k\u0259ti yerin\u0259 yetirm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz bir reklam modelidir. <\/li>
      • M\u0259hsul katoloqu sat\u0131\u015f\u0131: \u018fg\u0259r biznesinizin Facebook ma\u011fazas\u0131 v\u0259 ya katoloqu varsa, reklam modeli il\u0259 Instagram reklamlar\u0131n\u0131zda bu katoloqda olan m\u0259hsullar\u0131 \u00f6n plana \u00e7\u0131xara bil\u0259rsiniz. <\/li>
      • Ma\u011faza ziyar\u0259tl\u0259ri: \u0130stifad\u0259\u00e7il\u0259ri fiziki m\u0259kana y\u00f6n\u0259ltm\u0259k \u00fc\u00e7\u00fcn bu reklam modelind\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz. X\u00fcsusil\u0259 fiziki ma\u011fazalar v\u0259 ya s\u0259rgi salonlar\u0131 olan e-ticar\u0259t \u015firk\u0259tl\u0259ri \u00fc\u00e7\u00fcn bu reklam modeli istifad\u0259\u00e7il\u0259ri fiziki m\u0259kanlara c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn faydal\u0131 ola bil\u0259r. <\/li><\/ul>\n\n\n\n

        Reklam m\u0259qs\u0259dl\u0259rind\u0259n birini se\u00e7m\u0259kl\u0259 siz \u00f6z reklam kampaniyan\u0131z\u0131 yaratma\u011fa ba\u015flaya bil\u0259rsiniz. Bu m\u0259qs\u0259dl\u0259rd\u0259n birini se\u00e7diyiniz zaman kampaniyan\u0131za ad da ver\u0259 bil\u0259rsiniz. Onun adland\u0131r\u0131lmas\u0131 kampaniyan\u0131z\u0131 daha asan izl\u0259m\u0259y\u0259 k\u00f6m\u0259k edir. Bird\u0259n \u00e7ox reklam kampaniyas\u0131 yaratd\u0131\u011f\u0131n\u0131z zaman bu kampaniyalar\u0131 daha asan izl\u0259y\u0259 bil\u0259rsiniz. Sonra “davam et” d\u00fcym\u0259sini s\u0131xaraq n\u00f6vb\u0259ti s\u0259hif\u0259y\u0259 ke\u00e7\u0259 bil\u0259rsiniz. <\/p>\n\n\n\n

        3. Reklam Modelinizi Se\u00e7in<\/h2>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        Bu s\u0259hif\u0259d\u0259 \u0259vv\u0259lc\u0259 h\u0259d\u0259f auditoriya parametrl\u0259rini t\u0259yin etm\u0259lisiniz. B\u00fct\u00fcn reklamlarda oldu\u011fu kimi, Instagram reklamlar\u0131nda da h\u0259d\u0259fl\u0259m\u0259 \u00e7ox vacibdir. D\u00fczg\u00fcn auditoriyaya \u00e7ataraq, reklam b\u00fcdc\u0259nizin daha effektiv bir \u015f\u0259kild\u0259 istifad\u0259 oluna bilm\u0259si \u00fc\u00e7\u00fcn d\u00fczg\u00fcn h\u0259d\u0259fl\u0259m\u0259 etm\u0259lisiniz. H\u0259d\u0259fl\u0259m\u0259l\u0259rinizi haz\u0131rlayark\u0259n bir \u00e7ox f\u0259rqli m\u0259qamlardan faydalana bil\u0259rsiniz:<\/p>\n\n\n\n

        • Ya\u015f<\/li>
        • Cins<\/li>
        • M\u0259kan (\u015f\u0259h\u0259rl\u0259r\u0259 g\u00f6r\u0259 ayr\u0131-ayr\u0131 elanlar veril\u0259 bil\u0259r v\u0259 ya bird\u0259n \u00e7ox yer se\u00e7il\u0259 bil\u0259r)<\/li>
        • Dil<\/li>
        • Uy\u011funlu\u011fa g\u00f6r\u0259 h\u0259d\u0259fl\u0259m\u0259 (g\u00f6st\u0259rdiyiniz demoqrafik g\u00f6st\u0259ricil\u0259r\u0259 uy\u011fun g\u0259l\u0259n insanlar\u0131n h\u0259d\u0259fl\u0259nm\u0259si)<\/li><\/ul>\n\n\n\n

          Bu parametrl\u0259r aras\u0131nda \u0259trafl\u0131 ara\u015fd\u0131rma apararaq, h\u0259d\u0259f auditoriyan\u0131z\u0131 daraltmaqla daha yax\u015f\u0131 reklam performans\u0131 \u0259ld\u0259 ed\u0259 bil\u0259rsiniz. “Auditoriya \u00d6l\u00e7\u00fcs\u00fc” diaqram\u0131 se\u00e7iml\u0259rinizin n\u0259 q\u0259d\u0259r dar v\u0259 ya geni\u015f oldu\u011funu siz\u0259 g\u00f6st\u0259rir. Bu h\u0259d\u0259fl\u0259m\u0259nin \u00e7ox geni\u015f qurulmas\u0131 reklam\u0131n\u0131z\u0131n siz\u0259 uy\u011fun olmayan insanlara \u00e7atmas\u0131na s\u0259b\u0259b ola bil\u0259r. <\/p>\n\n\n\n

          4. Reklam Sah\u0259l\u0259ri<\/h2>\n\n\n\n

          Avtomatik yerl\u0259\u015fdirm\u0259 se\u00e7imi, \u00e7ox g\u00fcman ki, h\u0259d\u0259f auditoriyan\u0131za daha yax\u015f\u0131 \u00e7\u0131x\u0131\u015f t\u0259klif ed\u0259c\u0259k v\u0259 reklamlar\u0131n\u0131z\u0131 avtomatik olaraq yerl\u0259\u015fdirm\u0259y\u0259 imkan ver\u0259c\u0259k. Reklam yerl\u0259rinin redakt\u0259 edilm\u0259si se\u00e7imind\u0259 siz reklamlar\u0131n\u0131z\u0131n d\u0259rc olunaca\u011f\u0131 yerl\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirirsiniz. Bu se\u00e7im reklam idar\u0259\u00e7iliyind\u0259 daha pe\u015fekar olan insanlar \u00fc\u00e7\u00fcn daha uy\u011fundur. <\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          5. B\u00fcdc\u0259 v\u0259 Planla\u015fd\u0131rma<\/h2>\n\n\n\n

          Bu b\u00f6lm\u0259d\u0259 siz reklam\u0131n\u0131za s\u0259rf ed\u0259c\u0259yiniz b\u00fcdc\u0259ni se\u00e7\u0259 bil\u0259rsiniz. B\u00fcdc\u0259nizi g\u00fcnd\u0259lik v\u0259 ya \u00fcmumi b\u00fcdc\u0259 kimi se\u00e7\u0259 bil\u0259rsiniz. G\u00fcnd\u0259lik b\u00fcdc\u0259 se\u00e7diyiniz zaman reklam\u0131n\u0131z\u0131 izl\u0259m\u0259lisiniz. \u00dcmumi b\u00fcdc\u0259ni se\u00e7s\u0259niz, reklam\u0131n\u0131z \u00fc\u00e7\u00fcn t\u0259l\u0259b olunan b\u00fct\u00fcn b\u00fcdc\u0259ni t\u0259yin edirsiniz. Bununla yana\u015f\u0131 siz h\u0259m\u00e7inin reklam\u0131n\u0131z\u0131n n\u0259 vaxt ba\u015flayaca\u011f\u0131n\u0131 v\u0259 bit\u0259c\u0259yini se\u00e7\u0259 v\u0259 ba\u015flan\u011f\u0131c v\u0259 bitm\u0259 tarixini d\u0259 t\u0259yin ed\u0259 bil\u0259rsiniz. <\/p>\n\n\n\n

          6. M\u00fcvafiq Facebook v\u0259 Instagram Hesab\u0131 Se\u00e7in<\/h2>\n\n\n\n

          B\u00fcdc\u0259 prosesi ba\u015fa \u00e7atd\u0131qdan sonra m\u00fcvafiq hesab\u0131n\u0131z\u0131 se\u00e7m\u0259k \u00fc\u00e7\u00fcn “davam et” d\u00fcym\u0259sin\u0259 klikl\u0259yin. <\/p>\n\n\n\n

          7. Reklam\u0131 Yarad\u0131n<\/h2>\n\n\n\n

          Bu b\u00f6lm\u0259nin yuxar\u0131 hiss\u0259sind\u0259 m\u00fcvafiq hesab\u0131n\u0131z\u0131 se\u00e7dikd\u0259n sonra Format b\u00f6lm\u0259sini g\u00f6r\u0259c\u0259ksiniz. Format b\u00f6lm\u0259si vasit\u0259sil\u0259 siz reklam\u0131n\u0131z\u0131n nec\u0259 g\u00f6r\u00fcn\u0259c\u0259yini se\u00e7\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Carousel, Single Image, Single Video, Slide Show formatlar\u0131ndan birini se\u00e7\u0259r\u0259k reklam\u0131n\u0131z\u0131n format\u0131n\u0131 m\u00fc\u0259yy\u0259n etdikd\u0259n sonra vizual v\u0259 m\u0259tn prosesl\u0259rin\u0259 ke\u00e7\u0259 bil\u0259rsiniz. Elan\u0131n\u0131z\u0131n m\u0259tnini ist\u0259diyiniz kimi yarada bil\u0259rsiniz. M\u0259tnl\u0259rinizi t\u0259rtib ed\u0259rk\u0259n Hastag-lardan istifad\u0259 h\u0259m d\u0259 bu hashtaglar\u0131 izl\u0259y\u0259n insanlarla \u0259laq\u0259 saxlama imkan verir. H\u0259m\u00e7inin, siz reklam d\u0259stinizd\u0259 istifad\u0259 ed\u0259c\u0259yiniz \u015f\u0259kill\u0259ri d\u0259 redakt\u0259 ed\u0259 bil\u0259rsiniz. <\/p>\n\n\n\n

          Bu \u0259m\u0259liyyatlar\u0131 yerin\u0259 yetirdikd\u0259n sonra siz reklam kampaniyan\u0131z\u0131n \u0259m\u0259liyyatlar\u0131n\u0131 tamamlay\u0131rs\u0131n\u0131z. “Sifari\u015f ver” d\u00fcym\u0259sini s\u0131xaraq reklam\u0131n\u0131z\u0131 n\u0259z\u0259rd\u0259n ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn t\u0259qdim ed\u0259 bil\u0259rsiniz. Reklam\u0131n\u0131z 24 saat \u0259rzind\u0259 t\u0259sdiql\u0259n\u0259c\u0259k v\u0259 aktivl\u0259\u015fdiril\u0259c\u0259kdir. Siz Facebook Ads Manager vasit\u0259sil\u0259 reklamlar\u0131n\u0131z\u0131n performans\u0131n\u0131 v\u0259 investisiya g\u0259lirinizi izl\u0259y\u0259 bil\u0259rsiniz. <\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          Bu g\u00fcn Instagram brend m\u0259lumatl\u0131l\u0131\u011f\u0131, m\u0259hsulun tan\u0131t\u0131m\u0131 v\u0259 izl\u0259yicil\u0259r il\u0259 \u0259laq\u0259 qurmaq \u00fc\u00e7\u00fcn istifad\u0259 olunan \u0259n populyar sosial \u015f\u0259b\u0259k\u0259 kimi se\u00e7ilir. 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